Hello, beautiful™

One Busy Mom's Go-To Hair Color

When I became a mom I completely stopped coloring my hair! Gasp...I know!

Replace Gray with Gorgeous

Read on to find out how Madison Reed helped Helen find a beautiful solution to cover grays—on her own schedule.

Chemo, Hair Loss, and Staying Positive

Taylor Reed shares her experience and advice for how to stay positive through treatment.

How to Fix Dry, Dull Hair & Get Your Luster Back

From sparkly diamonds to gorgeous hair, we love things that are shiny and radiant. Try these expert tricks to get the lustrous...

Sandra C. Loves Her Vesuvius Red

Everyone knows, red hair is not easy to do on your own. Luckily for Sandra, Vesuvius Red gave her such rich, deep color.

5 Core Exercises for Stronger, Healthier Hair

Core exercises focus on the fundamentals for getting strong and healthy. Make five simple changes now to set a strong foundation...

Julie Finds the PPD-Free Hair Color of Her Dreams

After serious allergic reactions, Julie Reid searched for PPD-free hair color that’s safe, efficient, and effective.

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

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