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Out with the old, in with the new

Revolutionizing Hair Color

Learn how we’ve transformed at-home hair color for an improved experience and salon-quality results.

We believe your hair should be as radiant as you are—because feeling beautiful inside and out is your best accessory.

Our new at-home hair color and hair care products make you feel like you've just walked out of a salon every day. Madison Reed adds brilliance to your hair and turns the ordinary into the extraordinary, no matter the occasion.

What are you waiting for?

try it now

Next generation hair color

Madison Reed Hair Samples

Next generation hair color

Handcrafted in Italy, our special multi-tone formula comes in 27 natural and dynamic shades for sophisticated salon-quality color with unparalleled depth and shine.

Whether you're refreshing your roots or trying on a new color, our professional-grade formula provides complete coverage, especially for those tough grays.

Healthier For You & Your Hair

Madison Reed Healthier for you and your hair

Healthier For You & Your Hair

Our long-lasting hair color is packed with rich nutrients like keratin, argan oil and ginseng root extract. Your hair will feel stronger, shinier and better than before you colored.

Our formula is free of ammonia and resorcinol, taking the harsh out of hair color. And it smells nice too!

Madison Reed Healthier for you and your hair


find your perfect color

With our Color Advisor

match your current brand

With our Color Translator


Our online tools help you pick your best color. Using another color brand? Our Color Translator will find the Madison Reed match for you. Need help choosing a color? Our Color Advisor will take you through a few short questions to find your perfect color.

Expert Guidance for Brilliant Results

send us your photo

— or a picture you like —

We'll help you find the perfect color

Expert Guidance for Brilliant Results

Talk or chat with the professional stylists on our Color Crew. They have a wealth of hair knowledge and can help you choose your best color. You can even send them your picture—or a picture you like—and they'll walk you through the rest, just like in the salon. Send us anemail or give us a call at 1.888.550.9586.

Madison Reed Beautiful Color Easy Preparation

You can do this

Madison Reed Beautiful Color Easy Preparation

You can do this

We go beyond the easy-to-understand instructions on our box. With our in-depth online visual instructions and step-by-step videos you'll see exactly how easy it is to apply your color perfectly every time. You can also call our Color Crew and they can walk you through it.

Easy to get. Easy to use.

Madison Reed Easy to Use Product
Madison Reed Easy to Get Product

Easy to get. Easy to use.

You have enough going on. Let us take care of your hair color. Just set up auto-delivery and we'll make sure you have hair color when and where you need it.

Have a hair emergency? Give us a call and we'll expedite delivery—because there's no reason you shouldn't feel beautiful whenever you want.

Packaged to delight you

Madison Reed Included In Package

Packaged to Delight You

We want you to have a wonderful coloring experience. So we started with a box that has everything you need.

See what's inside the box +

There's also a special gift inside!

Find your perfect hair color now!try it now

our color crew is here for you

Call or chat with us 8am to 9pm PST.

Email us, leave us a message, or send us a photo anytime and we'll get right back to you!