Amy, founder, with her daughter Madison Reed
We started Madison Reed with a simple mission:
To make luxurious, at‑home hair color with ingredients you can feel good about.
We are an online hair color company built on integrity, innovation, and love—for you and for your hair color. We believe in a better way and we believe in beautiful naturally healthy-looking hair color and that all women deserve it. From color-matching and caring for your color, to step-by-step guidance of your at-home hair color experience…our personalized approach to service ensures you can color with total confidence.
Confident is the New Beautiful
We're celebrating women in all of their real, raw, and unapologetically unretouched glory. That's our job: to make women feel on-top-of-the-world-unstoppable—because we believe that when you feel confident, you can do anything: light up a room, command attention, flaunt you mojo, feel your best. We believe laugh lines are a symbol of a life well lived, hairlines aren't perfect, and eyebrows have a mind of their own. Rather than spend time retouching our photography, we have bigger, better things to do...like empower women to save time & money and maybe even spend that extra well-earned energy changing the world. This is why, going forward, we will no longer be retouching our photography, as evidenced by our stamp of REAL beauty.
#NoFilter #NoRetouch #NoProblem
Ask Our Color Crew
Questions about color?
Ask our Licensed Colorists
Monday through Friday: 6am to 6pm PT
Weekends & Holidays: 8am to 5pm PT