Hello, beautiful™

Our Story

Amy, founder, with her daughter Madison Reed

We started Madison Reed with a simple mission:

To make luxurious, at‑home hair color with ingredients you can feel good about.

We are an online hair color company built on integrity, innovation, and love—for you and for your hair color. We believe in a better way and we believe in beautiful naturally healthy-looking hair color and that all women deserve it. From color-matching and caring for your color, to step-by-step guidance of your at-home hair color experience…our personalized approach to service ensures you can color with total confidence.

Crafted with Care

We’ve partnered with honest and transparent manufacturers in Italy—operating under strict EU regulations—to curate a high-performance quality collection of hair color products including our color and gloss.

At the forefront of innovation, we created the first ever Smart 6-Free permanent hair color: Free of ammonia, parabens, resorcinol, PPD, phthalates, and gluten. And we added hair-loving nutrients including keratin, argan oil, and ginseng root extract to protect and pamper hair. Read more about our ingredients.

From our professional colorists, our community, and the entire Madison Reed team... we thrive on listening, understanding, and creating beautiful lasting relationships (and very good hair days). Our expert colorists are here to answer all of your hair color questions from start to finish—call, email or chat. Or, check out our blog.

We represent progress, innovation, and an entirely enjoyable 360° experience. An ingenious approach to hair color...Madison Reed is color with a serious conscience.

Try it. Love it. Live it. Experience a fresh and naturally beautiful take on hair color.

We're passionate about your happiness. And our mission is very near and dear to me...Madison Reed was named after my daughter.

Amy, founder & CEO

Confident is the New Beautiful

We're celebrating women in all of their real, raw, and unapologetically unretouched glory. That's our job: to make women feel on-top-of-the-world-unstoppable—because we believe that when you feel confident, you can do anything: light up a room, command attention, flaunt your mojo, feel your best. We believe laugh lines are a symbol of a life well lived, hairlines aren't perfect, and eyebrows have a mind of their own. Rather than spend time retouching our photography, we have bigger, better things to do...like empower women to save time & money and maybe even spend that extra well-earned energy changing the world. This is why, going forward, we will no longer be retouching our photography, as evidenced by our stamp of REAL beauty.

REAL, no retouching, just confidence

#NoFilter #NoRetouch #NoProblem