We have exciting news to share. Can you guess what it is? Here’s a hint: it has to do with our hair-loving formulas and even more to do with our brand philosophy…
Madison Reed is now Leaping Bunny certified
, and we’re yelling it from the rooftop or, well, every email, blog post, and package we can. This means that our cruelty-free shampoo and conditioner, cruelty-free hair dye and cruelty-free hair products are getting an international stamp of approval that recognizes no animal testing is used or commissioned in any phase of product development by our company, its labs, or ingredient suppliers. It’s a pretty big deal, and we’re honored to be joining so many other cruelty free brands in the fight against animal testing.
Founded by the Coalition for Consumer Information on Cosmetics (CCIC), formed by 8 national animal protection groups, Leaping Bunny helps prevent FUTURE testing as well. So, who knows? Maybe one day animal testing will cease to exist. The FDA does not require it, and it was recently (and wonderfully) banned in the EU. According to Leaping Bunny, “There are sufficient data as well as in vitro alternatives to make animal testing for these products obsolete.” We wholeheartedly agree. But other brands aren’t as crystal clear with their messaging. Read between the packaging lines. Products can claim “not tested on animals” or “we do not test on animals” because, often, testing happens at the ingredient level or is done by a contracting company. It can be a little misleading.
Our mission is simple: to create at-home hair color with ingredients you can feel good about—no ammonia, no parabens, no resorcinol, no PPD, no phthalates, and no gluten—and crafting it with care. That means caring for and protecting our furry friends by partnering with honest and transparent manufacturers that hold the same standards. We believe in this with every hair fiber of our being. So every ingredient we use, every supplier we enlist, every step we take is against animal cruelty. And now, with the Leaping Bunny logo soon to be proudly featured on all our packaging, the world will know we stand behind cruelty free hair color and care, and everything that goes with it.