Every part of the Madison Reed experience is lovingly crafted by expert colorists so you can color at home with total confidence.
Think outside the box
We understand hair color, inside and out. Our expert colorists are the secret behind all of our online tools.
For gorgeous results, use our online Color Quiz, shade comparison tool, and the step-by-step voice-controlled instructions with built-in timers on our app. Or, you can chat with Madi, our hair color chatbot, to find your most flattering shade.
Here to help
Doing it yourself doesn't mean you're on your own. At Madison Reed, it's exactly the opposite.
Our Color Crew is here to answer all of your questions, from start to finish. Before you color, reach out and say hello. We know all the right questions to ask to guarantee you'll love your color.
Learn from the best
Tana's top pick
Did you know our Root Touch Up can double as eyebrow filler? We can help you find the perfect shade.
Ash's top pick
Use Color Reviving Gloss every 3-4 weeks to refresh your color and add a huge dose of shine.
Ashley's top pick
Having a problem with split ends? Use Tame to nourish and smooth until your next trim.
Yvette's top pick
Hair feeling dry? Try applying a small amount of our daily moisture conditioner to damp hair and let air dry for an extra deep conditioning treatment.
Shvonne's top pick
Have resistant grays? Apply the color to those areas first and extend your processing time to 45 minutes on your roots.
Feel the love
I spoke to Ashley today and ordered the glosses to start. She was sooo patient, professional, and explained everything upside down and inside out! She was so helpful and represents your company very well...
—Lynne, Miele Gloss
Who knew color could be this easy
Packed with everything you need for beautiful hair color. Thoughtfully designed by professional colorists, this box has everything you need to color your hair at home with confidence.Shop