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A simple system for beautiful hair color.

Color

Color + Gloss

Our 2-step salon-secret system for healthy‑looking hair color with brilliant shine.

Permanent Hair Color and Gloss

Why

We'll let you in on a little secret: professional colorists don't apply permanent color all over your hair every time you color as that can eventually make color too dark and dull.

That's why we developed this 2-step system with permanent color for maximum gray coverage at your roots (where you need it most), and semi‑permanent gloss for the mid‑lengths and ends of your hair to gently tone, enhance shine, add dimension, and refresh your color.

How does it work?

First, apply Radiant Cream Color to your roots. Then apply Color Reviving Gloss to the mid-lengths and ends of your hair.

Gently run a wide-toothed comb or your gloved fingers through your hair for even distribution. Put on your cap and let the color + gloss process together. Designed to work together, no need to worry if they mix as they process.

Who is it for?

Anyone looking to touch up their roots while refreshing the color on the mid‑lengths and ends of their hair to reduce dullness or correct brassy tones.

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Protect

Protect

Did you know your hair is stripped of color and shine daily due to routine washing and environmental factors such as exposure to sunlight? Color-treated hair needs color-protecting products.

Pro Boost Hair Treatment Seal

Bonus Boost for Color

To ensure staying power of your permanent color, give your hair a professional-strength treatment of Pro Boost: Seal.

Lock

Locks in Color

Antioxidants

Antioxidant-rich

Nourish

Nourishes + protects

Use After Coloring

Use after coloring

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Madison Reed Color Protecting Shampoo and Conditioner

Color Protecting Shampoo + Conditioner

Our sulfate free Color Protecting Shampoo and Conditioner gently cleanses, hydrates and locks in color for incredible softness and shine while providing fade-resistant UV protection.

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Treat

Treat

Sometimes your hair needs a little extra love.

Prime for Perfection Hair Color Primer

Prime for Perfection®

If you routinely color your hair, then over time, your hair color can start to look dull or too dark. Prime for Perfection removes excess color buildup, so your hair will look like the first time you colored it. Use it right before you color, every third time you color.

"Loved it! This product prepped my hair for coloring. My hair felt so clean and ready to take on coloring."

—Dori

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Pro Boosts

Give your hair a professional-strength 5 minute weekly Pro Boost treatment.

Pro Boost Hair Treatment Hydrate

Hydrate

Fight frizz + protect against dry, dull hair

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Pro Boost Hair Treatment Shine

Shine

Luminize your locks + smooth strands

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Pro Boost Hair Treatment Strength

Strength

Repair damage + fortify your hair

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Style

Style

Style your hair with products made specifically for color-treated hair. Full of ingredients that nourish and protect your hair color, free of harsh ingredients that can cause color to fade.

Loud and Proud Volumizing Foam

Loud + Proud™

Volumizing foam for instant body

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Sleek Attack Styling Cream

Sleek Attack™

Styling cream for soft, touchable hold and style

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Let's Bounce Curl Defining Cream

Let's bounce™

Curl defining cream for soft, frizz-free flexible hold

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Tame Smoothing Cream

Tame

Smoothing cream to finish styling and control frizz

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fast fix

Fast Fixes

Need quick coverage? We've got you covered.

Madison Reed Root Touch Up

Root Touch Up

Got a second? That's all it takes to cover roots + grays with this multi-tasking brush-on powder made from ingredients you can feel good about.

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Root Reboot Color Activator

Root Reboot®

Get a 2 week fix for gray roots, in just 10 minutes with this demi-permanent color that's perfect for refreshing tone, covering gray, and extending time between coloring. Available in 7 shades that blend seamlessly with your color.

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As with everything we make, our formulas are free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide, and full of hair-loving nutrients like keratin, argan oil, and ginseng root extract to protect, strengthen, and hydrate hair.

To learn more about the science of good hair, click here.