Hello, beautiful!

Our Color System.
Color. Revive. Protect.

Our family of products is designed to complement each other for a unique approach to hair color.
Each product is formulated with nourishing ingredients so you can get color, keep it longer, and care for it like never before.




Start with Beautiful Color

We make our permanent color with ingredients you can feel good about, so you get long-lasting, luxurious, multi-dimensional color that looks and feels healthy. And it covers even the most stubborn grays.

Our Color Kit has everything you need to color with confidence.

get color matched

Revive Your Color

You’ve already got great color. Now keep it looking gorgeous. Our Color Reviving Gloss and Root Touch Up work to keep your color beautiful between permanent colorings.

Color Reviving Gloss restores
vibrancy to color.

get gloss

Root Touch Up conceals outgrown
roots instantly.

get root touch up

Protect Your Color

Lock in the color you love. Our sulfate-free Shampoo, Conditioner, and Styling products are specially formulated to shield your strands from color fading. Add color protection to your daily routine.

Gently cleanse, condition,
and fight color fading.

Get Shampoo & Conditioner

Style and protect color
from daily damage

Get Style & Tame