Prime For Perfection

Madison Reed Prime for Perfection is a pre-color hair primer that removes excess buildup of artificial pigment before you color. Repeated all-over coloring layers pigment on the mid-lengths and ends - that's why color can start looking dull or too dark. Prime for Perfection lifts that buildup gently, without bleach or peroxide, so fresh color goes on even and true.

Best for anyone whose color has been coming out darker or duller than expected: use it as the prep step before coloring to reset your canvas for even, vibrant, flawless results.