Hello, beautiful™

Madison ReedPrime For PerfectionPrime For PerfectionUse this essential pre-color prep step for perfect hair color. It works as a primer for your hair, removing excess buildup that causes color to look dull or too dark. The result? Gorgeous, fresh and flawless hair color with true-color results.3.03262$19.95
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Why Prime?

One of the most common problems for women who color their hair often is that over time, color tends to get dull and too dark. Just like a makeup primer, a hair color primer creates the optimal base for color application.

It works like this...


Prime for Perfection™ penetrates the hair cuticle


It then dissolves previous artificial color build-up


Artificial color washes away for better results when you color

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Ingredients with Integrity

We believe in beautiful results — with no compromises. Especially when it comes to ingredients you can feel good about. That's why everything we make is enriched with argan oil, keratin, and ginseng and 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.

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Learn more about our ingredient philosophy

leaping bunny certified

Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.











Better together

The perfect pair for gorgeous hair. Prime for Perfection is gentle enough to use every time you color. For best results, we recommend you use every 3-4 times you color, and always follow with Madison Reed Radiant Cream Color

Expertise, Included

Doing it yourself doesn't mean you're on your own. Our Color Crew, a team of professional colorists, is waiting to answer any questions, or just to talk to you about your hair (They seriously love to talk hair).

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100% satisfaction


We want you to love your color. We're here to make sure you're 100% happy.

How does the Membership option work?

Your Membership ensures that you'll always have color when you need it. You select the color and how often you'd like it delivered. For each shipment, your payment method will be charged when the order is processed. The amount charged will be the price for the item(s) in the order plus shipping and taxes. You can change the color, frequency, delivery date, address, and payment method for your Membership at any time without incurring fees or penalties. You can cancel at any time. Changes made through our website will be applied to the next upcoming shipment. We cannot apply changes made through our website to an order that has already been processed.