Hello, beautiful™

go to cart

Dear Color Crew: What Color Is My Hair, Really?

Hair color status: it’s complicated.

Winner of the 2020 Allure Best of Beauty Award: Color Reviving Gloss

We won one of the biggest awards in the beauty biz, and we couldn't be prouder.

The Definitive Guide to Red Hair Color: How to Get It and Care for It

Red hair is having a major moment this fall (make that every fall).

Hair Color That’s Actually Designed to Cover Gray Hair

Why are grays so hard to cover, and what shades will really cover grays? We've got your answers right here.

Want to Know the Best Kept Secret in Salon Hair Color?

We spilled the beans at last Saturday’s Hair Color House Party.