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The essential prep step before you color

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It's About Prime

First things first...use this essential pre-color prep step for perfect hair color. Prime for Perfection™ works as a primer for your hair, removing excess buildup that causes color to look dull or too dark.

The result? Gorgeous, fresh and flawless hair color with true-color results.

Formulated without ammonia, bleach, peroxide, parabens, phthalates and gluten. Our gentle hair-loving formula creates a smooth base so your hair can optimally receive new color for hair that looks and feels healthier, fresh, and downright fabulous.

Why Prime?

One of the most common problems for women who color their hair often is that over time, color tends to get dull and too dark. Just like a makeup primer, a hair color primer creates the optimal base for color application.

It works like this...

1.

Prime for Perfection penetrates the hair cuticle

2.

It then dissolves previous artificial color build-up

3.

Artificial color washes away for better results when you color

Take the time...to prime

While the processing time for Prime for Perfection™ is only 20 minutes, it will add an hour to your hair coloring experience—plan accordingly.

Prime for Perfection is gentle enough to use every time you color, but for best results, we recommend you use every 3-4 times you color, or whenever you feel your color is dull or too dark, and always follow with Madison Reed Radiant Cream Color.

Take the time...to prime

While the processing time for Prime for Perfection™ is only 20 minutes, it will add an hour to your hair coloring experience—plan accordingly.

Prime for Perfection is gentle enough to use every time you color, but for best results, we recommend you use every 3-4 times you color, or whenever you feel your color is dull or too dark, and always follow with Madison Reed Radiant Cream Color.

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