Madison Reed

We empower people to look and feel their best inside and out

Our mission is to make personal care more personal by providing exceptional service and building authentic relationships. To do this, we’re turning the hair color industry on its head and developing radically innovative and technology-enabled hair care and color products and experiences. Our focus is on delivering a little bit of pampering and a little bit of glamour all in the convenience of your home, on your own time. We even support you every step of the way to make sure your hair looks incredible and you feel fantastic.

Our People

Amy Errett

Co-Founder & CEO

Eric Hutchinson

Co-Founder & Chief New Business Development Officer

Sabrina Riddle

Co-Founder & CMO

David Briefstein

Chief Revenue Officer

Dave King

Chief Technology Officer

Karen Barker

Chief of Customer Happiness

Donna Isralsky

Supply Chain & Fulfillment

Susan Roberts Cooper

Master Colorist, Product Developer & Educator

Kerry Yates

Director of R&D and Product Development

Our Culture

We love what we do and we want you to love it too! As a family of compassionate, concerned, and caring individuals, we support each other, our partners, and our customers as we grow and flourish both personally and professionally. We especially encourage people to always be themselves, because the things that make us different make us!

COURAGE

We dream big. We take risks. We are dedicated to innovation and disrupting the status quo to provide the best possible products and experiences. Moving at the speed of change, we use feedback and research to iterate and adapt according to the needs, demands, and desires of our customers. In fact, we find solutions before you even knew you had issues.

TRUST

We don’t just say we’re authentic—we prove it. We stand behind our products, services, brand, and each other. Through our prompt, honest, responsive communications, we ensure the integrity of the values we stand for in everything we do.

LOVE

We love what we do and we want you to love it too! As a family of compassionate, concerned, and caring individuals, we support each other, our partners, and our customers as we grow and flourish both personally and professionally. We especially encourage people to always be themselves, because the things that make us different make us!

RESPONSIBILITY

All of our products are carefully designed to be of the highest quality, a great value, and healthier for you and your hair. We hold ourselves accountable to do what’s right for our customers, our partners, our community and the environment.

JOY

Fun matters. We don’t take ourselves too seriously and are truly grateful for all that we achieve. That’s why we celebrate everything! Best of all, we love to share our joy, and delight our customers in every way, every day.

WHAT ARE YOU WAITING FOR?

We invite you to join us in celebrating everything, and living life brilliantly!

 call

need help?

{{msg.message}}
×