We empower people to look and feel their best inside and out
Our mission is to make personal care more personal by providing exceptional service and building authentic relationships. To do this, we’re turning the hair color industry on its head and developing radically innovative and technology-enabled hair care and color products and experiences. Our focus is on delivering a little bit of pampering and a little bit of glamour all in the convenience of your home, on your own time. We support you every step of the way to make sure your hair looks incredible and you feel fantastic.
Chief Product Officer
Maureen hasn't met a beauty product she doesn’t want to try – from the newest ingredient trending in Korea to the latest hair mask, she has a point of view on all of them, and shares it with us constantly.Bio
Chief Marketing Officer
Heidi loves building brands, ballet and her baby girls (ages 15 and 13). She believes everyone is a beginner, and that great leaders don’t create followers, they create more leaders.Bio
VP Marketing Creative
Halee is an idea generator, a storyteller, and a conceptual thinker. Her sense of humor, passion for beauty, and daily Diet Coke exude a refreshing “bubbly” energy in the office.Bio
VP Technical Design and Education
For David, it’s all about color—nothing is black and white. Whether hiking or attending a fashion show, he's always doing people's hair color in his head. Take him to lunch, and you'll see color in a whole new light.Bio
VP Digital Experience
Tyler loves hairy problems and working with smart people to solve them. Through a balance of tech, design, and business acumen, Tyler leads the Digital Product team building experiences our clients love.Bio
VP Supply Chain Operations
With a penchant for the processes that keeps our operations running smoothly, Emily believes that no problem is too big to overcome, or too small to be addressed.Bio
VP Product Innovation, Brand Merchandising
Whether searching for the best snow on the slopes, trying to improve his golf score, or searching for new ways to create beautiful hair color—David is always up for a challenge.Bio
Early Stage Investor
Comcast Ventures, the venture capital affiliate of Comcast NBCUniversal, works with businesses like ours who are building technology solutions to change the way people live.Website
Early Stage Investor
Shea Ventures, part of the J.F. Shea Company, partners with entrepreneurs like us and venture capitalists who are leaders in their markets to build enduring companies.Website
We dream big. We take risks. We are dedicated to innovation and disrupting the status quo to provide the best possible products and experiences. Moving at the speed of change, we use feedback and research to iterate and adapt according to the needs, demands, and desires of our customers. In fact, we find solutions before you even knew you had issues.
We don’t just say we’re authentic—we prove it. We stand behind our products, services, brand, and each other. Through our prompt, honest, responsive communications, we ensure the integrity of the values we stand for in everything we do.
We love what we do and we want you to love it too! As a family of compassionate, concerned, and caring individuals, we support each other, our partners, and our customers as we grow and flourish both personally and professionally. We especially encourage people to always be themselves, because the things that make us different make us!
All of our products are carefully designed to be of the highest quality, a great value, and made with ingredients you can feel good about. We hold ourselves accountable to do what’s right for our customers, our partners, our community and the environment.
Fun matters. We don’t take ourselves too seriously and are truly grateful for all that we achieve. That’s why we celebrate everything! Best of all, we love to share our joy, and delight our customers in every way, every day.
WHAT ARE YOU WAITING FOR?
We invite you to join us in celebrating everything, and living life brilliantly!
Ask Our Color Crew
Questions about color?
Ask our Licensed Colorists
Monday through Friday: 6am to 6pm PT
Weekends & Holidays: 8am to 5pm PT