Hello, beautiful!

Madison Reed

We empower people to look and feel their best inside and out

Our mission is to make personal care more personal by providing exceptional service and building authentic relationships. To do this, we’re turning the hair color industry on its head and developing radically innovative and technology-enabled hair care and color products and experiences. Our focus is on delivering a little bit of pampering and a little bit of glamour all in the convenience of your home, on your own time. We even support you every step of the way to make sure your hair looks incredible and you feel fantastic.

Our People

Amy Errett

Co-Founder & CEO

A sports fanatic (go SF Giants!!) and lover of great food and wine, it’s clear Amy loves to lead from the heart… as well as from the head.

Bio

Eric Hutchinson

Co-Founder & Chief New Business Development Officer

Eric says he’s still figuring out what he wants to be when he grows up, but the team knows this endurance sports addict and food freak is fine the way he is.

Bio

Sabrina Riddle

Co-Founder & CMO

Always tuned in, whether it’s runway fashion shows or a Netflix binge, Sabrina’s the office optimist who keeps us reaching for the stars.

Bio

David Briefstein

Chief Revenue Officer

David’s motto could be, “will travel for food and great tunes!” This adventure enthusiast loves live music, deep sea diving, and amazing culinary experiences.

Bio

Dave King

Chief Technology Officer

Dave swears he’s a natural blonde, and… guess we’ll have to take his word for it! A study in contrasts, our CTO loves technology but still listens to vinyl.

Bio

Karen Barker

Chief of Customer Happiness

We’re convinced Karen’s garage is a magical wonderland filled with costumes and party props! She keeps the office vibe peppy because she loves to make people happy.

Bio

Donna Isralsky

Chief Supply Chain Officer

Not to give away all her secrets, but Donna is a big believer in the power of cheesecake to forge relationships, both business and personal.

Bio

Susan Roberts Cooper

Master Colorist, Product Developer & Educator

If you’re in the room with Susan, she will pet your hair. She can’t help herself! Then she’ll make a brilliant suggestion that transforms your style.

Bio

Kerry Yates

Director of R&D and Product Development

Traveling far and wide in search of hair trends and inspiration never stops Kerry from showing off her extensive collection of gorgeous shoes.

Bio

True Ventures

Early Stage Investor

Making the world a better place for entrepreneurs, True Ventures empowers our team to truly redefine the hair color and hair care industry.

Website

Norwest Venture Partners

Early Stage Investor

Norwest Venture Partners works with entrepreneurs like us to build enduring businesses that could become the next generation of legacy brands.

Website

Our Culture

We love what we do and we want you to love it too! As a family of compassionate, concerned, and caring individuals, we support each other, our partners, and our customers as we grow and flourish both personally and professionally. We especially encourage people to always be themselves, because the things that make us different make us!

COURAGE

We dream big. We take risks. We are dedicated to innovation and disrupting the status quo to provide the best possible products and experiences. Moving at the speed of change, we use feedback and research to iterate and adapt according to the needs, demands, and desires of our customers. In fact, we find solutions before you even knew you had issues.

TRUST

We don’t just say we’re authentic—we prove it. We stand behind our products, services, brand, and each other. Through our prompt, honest, responsive communications, we ensure the integrity of the values we stand for in everything we do.

LOVE

We love what we do and we want you to love it too! As a family of compassionate, concerned, and caring individuals, we support each other, our partners, and our customers as we grow and flourish both personally and professionally. We especially encourage people to always be themselves, because the things that make us different make us!

RESPONSIBILITY

All of our products are carefully designed to be of the highest quality, a great value, and healthier for you and your hair. We hold ourselves accountable to do what’s right for our customers, our partners, our community and the environment.

JOY

Fun matters. We don’t take ourselves too seriously and are truly grateful for all that we achieve. That’s why we celebrate everything! Best of all, we love to share our joy, and delight our customers in every way, every day.

WHAT ARE YOU WAITING FOR?

We invite you to join us in celebrating everything, and living life brilliantly!

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