Hello, beautiful™

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Madison Reed

We empower people to look and feel their best inside and out

Our mission is to make personal care more personal by providing exceptional service and building authentic relationships. To do this, we’re turning the hair color industry on its head and developing radically innovative and technology-enabled hair care and color products and experiences. Our focus is on delivering a little bit of pampering and a little bit of glamour all in the convenience of your home, on your own time. We support you every step of the way to make sure your hair looks incredible and you feel fantastic.

Team photo

Our people

Amy Errett

CEO & Founder

A sports fanatic (go SF Giants!!) and lover of great food and wine, it’s clear Amy loves to lead from the heart… as well as from the head.

Bio

Maureen Watson

Chief Product Officer

Maureen hasn't met a beauty product she doesn’t want to try – from the newest ingredient trending in Korea to the latest hair mask, she has a point of view on all of them, and shares it with us constantly.

Bio

Heidi Dorosin

Chief Marketing Officer

Heidi loves building brands, ballet and her baby girls (ages 15 and 13). She believes everyone is a beginner, and that great leaders don’t create followers, they create more leaders.

Bio

Brian Bouma

Chief Operating Officer

When Brian is not working on capital intensive company operations, he is outdoors cycling, skiing and developing an artisanal Wagyu beef business on his ranch in Bend, Oregon.

Bio

Carrie Kalinowski

Chief Financial Officer

With 20 years of experience scaling high growth companies, Carrie has a passion for building innovative businesses. She has even more experience running, climbing and hiking, and is just as passionate about spending time outdoors with her two kids.

Bio

Matt Darling

Chief Technology Officer

The perfect combination of gear head and GQ, Matt believes it's all about building the right engine from the right parts... and doing it in style.

Bio

Investors

True Ventures

Early Stage Investor

Making the world a better place for entrepreneurs, True Ventures empowers our team to truly redefine the hair color and hair care industry.

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Norwest Venture Partners

Early Stage Investor

Norwest Venture Partners works with entrepreneurs like us to build enduring businesses that could become the next generation of legacy brands.

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Comcast Ventures

Early Stage Investor

Comcast Ventures, the venture capital affiliate of Comcast NBCUniversal, works with businesses like ours who are building technology solutions to change the way people live.

Website

Maveron

Early Stage Investor

Maveron is a venture capital firm that concentrates only on consumer start-ups, helping businesses like ours create world-class consumer brands.

Website

Shea Ventures

Early Stage Investor

Shea Ventures, part of the J.F. Shea Company, partners with entrepreneurs like us and venture capitalists who are leaders in their markets to build enduring companies.

Website

Our Culture

COURAGE

We dream big. We take risks. We are dedicated to innovation and disrupting the status quo to provide the best possible products and experiences. Moving at the speed of change, we use feedback and research to iterate and adapt according to the needs, demands, and desires of our customers. In fact, we find solutions before you even knew you had issues.

TRUST

We don’t just say we’re authentic—we prove it. We stand behind our products, services, brand, and each other. Through our prompt, honest, responsive communications, we ensure the integrity of the values we stand for in everything we do.

LOVE

We love what we do and we want you to love it too! As a family of compassionate, concerned, and caring individuals, we support each other, our partners, and our customers as we grow and flourish both personally and professionally. We especially encourage people to always be themselves, because the things that make us different make us!

RESPONSIBILITY

All of our products are carefully designed to be of the highest quality, a great value, and made with ingredients you can feel good about. We hold ourselves accountable to do what’s right for our customers, our partners, our community and the environment.

JOY

Fun matters. We don’t take ourselves too seriously and are truly grateful for all that we achieve. That’s why we celebrate everything! Best of all, we love to share our joy, and delight our customers in every way, every day.

WHAT ARE YOU WAITING FOR?

We invite you to join us in celebrating everything, and living life brilliantly!

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