Ingredients with Integrity
Introducing the first Smart 6-free hair color—free of ammonia, resorcinol, parabens, phthalates, gluten & PPD. Crafted in Italy,
delivered to your door.
My hair had the same soft, shiny, vibrant finish,
that I get from the salon — without the 2 hours and $200. Hello Brilliant. Now, I'm hooked."
— Chloe, Sardina Red
'Tis the season to give (and get) gorgeous, natural-looking hair color.
Give the Gift of A
Good Hair Day
Getting them just what they always wanted just got a whole lot easier.Shop E-Gift Cards
Get a free gift bag with travel-sized Color Protecting Shampoo + Conditioner with purchase of $39 or more.
Madison Reed is transforming at home hair color with ammonia free hair dye that results in multi-dimensional hair color that looks beautiful, healthy and natural. With a complete system of hair care products designed to work together, Madison Reed hair color is professional hair coloring at home.