Hello, beautiful!

CTM_Smears_Pura
  • what is a color depositing hair mask?

    Powered by positively charged SmartDye™ Technology, this hair mask deposits color where hair needs it most to refresh and enhance color.

  • what does it do?

    This restorative treatment adds intense hydration while also enhancing color in just 5 minutes.

What's it for?

hydrate

Hydrate-IMG@2x

Pura deep conditions all hair color

neutralize

neutralize before and after

Perla and Caffe remove unwanted brassiness while deep conditioning

revive

revive before and after

All Color Depositing shades refresh and enhance color while deep conditioning

HOW TO USE

Use this in-shower treatment after every other shampoo in place of conditioner. After shampooing, squeeze out excess water. Apply generously, using double the amount of your regular conditioner. Wait 5 minutes, and rinse.

For color depositing shades, wash hands thoroughly with soap and water to avoid staining.

Choose your Color Therapy Shade

GOODBYE HARSH INGREDIENTS*

Image of a Color Therapy bottle
  • *Free of:

    ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide

  • Full of:

    argan oil to restore shine, and keratin and ginseng root extract to strengthen and fortify, leaving hair soft, hydrated and healthy-looking

  • ingredients

    Ammonia Free

  • Love

    Cruelty Free

  • Leaping Bunny logo

    Leaping Bunny Certified