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Hair Masks
Pura Color Therapy
From $24.00
- Deeply Condition
- Refresh Color
- Smart 8-Free Formula
Pura Color Therapy is a colorless deep conditioning hair mask designed for all shades of hair color. This color-safe restorative treatment adds intense hydration to lengths and ends in just 5 minutes, without depositing or changing color.
Who Pura is Best For:
Best for any hair color, including color-treated hair, looking for deep hydration, softness, and shine without a color change. Pura delivers the same restorative treatment as the Color Therapy color depositing masks - without the pigment - making it a color-safe weekly hair mask for color-treated hair of any shade.
About Color Therapy:
- In-shower treatment works in just 5 minutes
- Use weekly in place of conditioner - the more often you use it, the more color is deposited
- Approximately 4 applications per tube
- Smart 8-Free: no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
- Infused with keratin, argan oil, and ginseng root extract for shiny, healthy-looking hair
- Cruelty-free & Leaping Bunny certified
Cruelty Free
Key Ingredients:
Keratin strengthens and fortifies hair to help prevent breakage
Argan Oil nourishes and restores shine from root to tip
Ginseng Root Extract improves strand strength and helps alleviate split ends
What We Leave Out (Smart 8-Free Formula):
Our formula does not contain ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide - ingredients commonly linked to scalp irritation, allergic reactions, or harsh odor in traditional hair color.
Pura Color Therapy
Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Amodimethicone, Caprylic/Capric Triglyceride, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Panthenol, Butylene Glycol, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Trideceth-12, Sodium Benzoate, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate
- 1. PrepAfter shampooing, squeeze out excess water.
- 2. ApplyApply generously, using double the amount of your regular conditioner.
- 3. ProcessWait 5 minutes.
- 4. RinseRinse hair and wash hands immediately with soap and water to avoid staining. Use weekly in place of conditioner. The more you often you use it, the more color is deposited.
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