Virtual hair color makeover tool.

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Want to find your perfect shade?

We're here to take care of you and your hair...take the Color Quiz and our team of professional Colorists will find the shade that's right for you.

find your perfect shade

Save time & money

Professional, salon-quality hair color delivered to your door, on your schedule

Under $25

No appointment necessary

Multi-tonal, artisan-crafted salon color

Crafted in Italy by master colorists known for elevating hair color into an art form

Light, dark, cool, and warm tones are blended like a colorist would mix in a salon to create over 45 shades that set Madison Reed apart

100% gray coverage

Ingredients you can feel good about

FULL OF: Keratin, argan oil, ginseng root extract

FREE OF: Ammonia, PPD, resorcinol, parabens, phthalates, and gluten

Cruelty-free, Leaping Bunny certified, no animal testing

Bring the salon home

Everything you need to color with total confidence

Cleansing wipes, barrier cream, a protective cap and 2 pairs of gloves + cream color and activator for rich, multi-dimensional color

The pampered salon experience in a box

Try before you buy

See just how easy it is to try on different hair color shades with this new virtual makeover tool.

Simply take the Color Quiz online (you don't have to download a hair color app!), and using your cell phone or computer camera, try on different shades of hair color by either uploading a selfie, or with your live camera.

Proprietary color-matching technology not only identifies your current hair color, but also the nuances in hair tone right down to the hair strand, and applies it to the new shade.

Toggle between shades with a split screen slider to see the difference between your current shade and the shades recommended for you. Includes over 45 shades, ranging from light blonde to deep black.