What is Permanent Hair Color?
Now, here’s the most colorful bang for your buck...as its name implies, permanent hair color is your most long-lasting hair color option. Permanent hair dye changes hair color and hair structure, and is the best and longest-lasting gray coverage option of all varieties of hair color. Permanent hair color must be mixed with a developer and activator before use. (You can save unmixed hair dye for future use, but do not save mixed product.)
Apply permanent hair dye to lighten, darken, add, or change the tone of your hair. This type of hair dye will open the hair shaft to add artificial pigment within the hair cuticle, permanently changing the color composition of your hair. Permanent hair color grows out from the root, and this hair dye can be reapplied every four to eight weeks, depending on how fast your hair grows.
Our Radiant Hair Color is a permanent option that not only colors, but also nourishes your hair with keratin, argan oil, and ginseng root extract. With 100% gray coverage, this is a fantastic hair dye option if you're looking to cover grays, maintain your natural color, or change your hair color to a new shade that’s either darker or up to 2 levels lighter.
Our multi-dimensional formulas are free of ammonia and designed to bring out your hair’s natural radiance, letting you flaunt the gold, copper, mahogany, or ash tones in your hair. Unlike traditional permanent hair color, our Radiant Hair Color does not include PPD, ammonia, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Our permanent hair dye offers 100% gray coverage and lasts much longer than semi-permanent hair color. Our Radiant Hair Color doesn’t contain harsh chemicals like ammonia, and includes natural, nourishing ingredients that helps your hair stay healthy-looking. Win-win!