Say Buh Bye to Brassy Hair with NEW Tune Up
Calling all beautiful brunettes...we have a NEW shampoo + conditioner just for YOU.
Once Upon a Prime
Meet Prime for Perfection,™ the hero in the fairy tale of your hair color.
Trend Alert: Warm & Sunny Summer Hair
We’re taking inspiration from the season by embracing the seasonal trend of warmer, lighter–dare we say, sunnier–hair color.
It's About Prime
We couldn’t be prouder to announce the launch of our newest hair-loving, color-beautifying, industry-revolutionizing product...
Semi, Demi, Temporary and Permanent Hair Colors
The differences between semi, demi, temporary and permanent hair color, and when and why you should use them.