Introducing Your Hair’s NEW BFFs

A good styling product is like a good friend—no, make that a great friend. There for you when you need it, helps you get what you want, knows that sometimes you like things to go smoothly, other times you like it a little curly...which is why we couldn’t be happier to be launching NEW Madison Reed Styling, 3 new products that are sure to be your hair’s new best friends. Joining the squad with our tried-and-true Tame Smoothing Cream, please meet Loud + Proud™ Volumizing Foam, Sleek Attack™ Styling Cream, and Let’s Bounce™ Curl Defining Cream.

LOUD + PROUD™ Volumizing Foam
This is that friend—you know the one—the friend who always knows just how to Turn. It. Up. You want Loud + Proud around when you want to GO BIG. This non-aerosol volumizing foam gives your hair instant lightweight, long-lasting all-over soft, touchable volume from root to tip for flexible, crunch-free style. (I mean, who doesn’t want a flexible, crunch-free friend?) This frothy foam is safe for color-treated hair, and best for use on fine-to-medium, straight-to-curly hair. To use, simply apply 2-4 pumps on damp hair, then either blow dry or air dry.

SLEEK ATTACK™ Styling Cream
This is your smoooooth friend, the one with the most style, the friend you want around when you’re in heated situations, because it protects your hair from heat damage and humidity. Sleek Attack’s got your back like that. Plus this rich styling cream smooths, conditions, reduces frizz and adds shine. How cool is that? Safe for color-treated hair, Sleek Attack is best for medium-to-coarse, wavy or curly hair. Just use a quarter-sized amount on damp hair, and blow dry.

LET’S BOUNCE™ Curl Defining Cream 
Want to meet the curly girl’s best friend? Then you want to meet Let’s Bounce. This curl cream is a dream as it defines, nourishes, and hydrates your curls with a soft, flexible, frizz-free hold. Infused with coconut oil and aloe to reduce dryness and frizz, Let’s Bounce also protects hair from humidity. Safe for color-treated hair, this hydrating cream can be used on all curl types. Just apply quarter-sized amount to damp hair prior to air drying or blow drying with a diffuser.

The best part? You can mix or “cocktail” these new styling products together (for a real party) to find your perfect style. Better yet, as always, everything is free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, titanium dioxide, and Leaping Bunny certified, because friends don’t let friends test on animals. Ever.

And there we have it. More volume? Sleeker strands? Defined curls? We can’t wait for you to meet our new new styling products, where #hairgoals meets #squadgoals.