It’s pretty much the biggest award in the beauty industry, and just this morning Allure made it official...Madison Reed Color Reviving Gloss has won a highly coveted Allure Best of Beauty 2020 Award. This is our second Allure Best of Beauty Award. In 2018, our Light Works® Balayage Highlighting Kit won a Best of Beauty Breakthrough Award. Of course, this does not mean we are jaded to winning. In fact, we are doing an unabashed happy dance in celebration.
Color Reviving Gloss, take a bow. Here’s what Allure had to say: “Forget what you heard—dark hair needs color maintenance. Our dark-haired testers use Madison Reed Color Reviving Gloss to make their hair sparkle. Applied straight from the bottle (no mixing required), the tinted gel imparts unprecedented richness. We’re talking deep, saturated hues with Kardashian-level shine.” We couldn’t agree more.
If you haven’t tried our Color Reviving Gloss, what are you waiting for? This sheer tint of semi-permanent color is basically a salon secret, tapping into what professional colorists know: permanent color shouldn’t be applied all over your hair every single time you color. Rather, what colorists do in salons when you get your hair colored is apply permanent color to your roots only, and a gloss to the mid-lengths and ends of your hair. (We call this duo The Perfect Pair.) This avoids color build up. Our Color Reviving Gloss gently tones, adds dimension, boosts color and enhances shine. Take it from our CEO and founder, Amy Errett, “At Madison Reed, we’re laser-focused on getting your color right. When we created our Gloss line, our goal was to give women the same type of products used by her salon colorist with ingredients she could feel good about—our Smart 8-free ingredient profile. We are honored to have another Madison Reed product receive the recognition of Allure.”
So what’s so special about this award? Pretty much everything. Established in 1996 with its signature stamp of approval, the Allure "Best of Beauty" Awards are considered to be the most prestigious and influential distinction in the health and beauty industry. As universally respected authorities in the world of beauty, Allure's editors are recognized for their knowledge, insight and recommendations. Allure researches and tests thousands of products – from mass to prestige, classic to cutting-edge – to identify the best-of-the-best. Each year the award winners represent the most effective and innovative products in the marketplace. The Breakthrough Beauty Award winners are noteworthy in particular for being revolutionary and transforming beauty routines with standout ingredients, technology or design.
So yes, we are honored, grateful, and oh-so happy. Don’t know about you, but tonight we will be celebrating with a glass of bubbly, and our favorite gloss. Cheers!