by Susannah Murdock August 04, 2017
Image by Madison Reed
We are beyond thrilled to announce that we are one of the winners of the prestigious CircleUp25, an annual award that honors the most innovative consumer and retail brands of the year. The award is sponsored by CircleUp, an investment group in San Francisco that supports early stage consumer brands.
Forbes published the results in a post by Ryan Caldbeck, CircleUp founder. According to Ryan, “The competition was more fierce this year than ever before due to so many inspiring finalists. This year, CircleUp25 saw a record number of overall nominees (over 1,000), as well as an all-time high number of such highly qualified brands spread across each consumer category.”
Kira McCroden, CircleUp’s Communication’s Lead, had this to say, “We see direct-to-consumer models flourish when there are two far ends of the spectrum – cheap with poor quality, and expensive with high quality – because the model creates a middle ground for maintaining quality without making you splurge.
Madison Reed is bringing this approach to a category yet to see much innovation – hair coloring. Beyond the great price point and product quality its model affords, Madison Reed's brand is fresh. It impresses that women deserve more than deciding between cheap drugstore varieties and shelling out hundreds of dollars. It was a clear winner in the eyes of our all-star panel of CircleUp25 judges.”
At Madison Reed, we absolutely love what we do, empowering women to own their beauty with salon-quality color plus the convenience and affordability of home hair color. And this award? Well, we couldn’t be happier that industry veterans are noticing, and that you’re loving what we do, too.
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