We are shouting it from the rooftops, ECSTATIC AND OH-SO PROUD to announce that we have won the highly coveted 2018 Allure Best of Beauty Breakthrough award for our Light Works™ Balayage Highlighting Kit.
By now, you probably know about Light Works, the first of its kind at-home balayage highlighting kit. This innovative kit features an ammonia-free, clay-based cream formula for goof-proof application, plus a patent-pending Wishbone balayage applicator for precise, natural-looking balayage (no spots, no stripes), and the real clincher? It comes with a salon-secret toning glaze to perfect the tone of highlights, just as a salon does, enhancing condition and shine.
As Amy Errett, Founder & CEO of Madison Reed, says, “With the introduction of Light Works, we reinvented highlighting and made it attainable for women to achieve ‘lived-in’ highlights for hundreds of dollars less than you’d spend at a salon. We are thrilled to have Light Works receive the recognition of Allure’s Best of Beauty Breakthrough award.”
So what’s so special about this award? Pretty much everything. Established in 1996 with its signature stamp of approval, the Allure "Best of Beauty" Awards are considered to be the most prestigious and influential distinction in the health and beauty industry. As universally respected authorities in the world of beauty, Allure's editors are recognized for their knowledge, insight and recommendations. Allure researches and tests thousands of products – from mass to prestige, classic to cutting-edge – to identify the best-of-the-best. Each year the award winners represent the most effective and innovative products in the marketplace. The Breakthrough Beauty Award winners are noteworthy in particular for being revolutionary and transforming beauty routines with standout ingredients, technology or design.
So yeah. This is pretty much the HIGHLIGHT of our year, right here. Light Works Balayage Highlighting Kit, winner of the 2018 Allure Best of Beauty Breakthrough Award. Thank you, Allure. Thank you.