Hello, beautiful™

It's About Prime

We couldn’t be prouder to announce the launch of our newest hair-loving, color-beautifying, industry-revolutionizing product...

Semi, Demi, Temporary and Permanent Hair Colors

The differences between semi, demi, temporary and permanent hair color, and when and why you should use them.

The Long and the Short of Growing Out Your Hair

Simple strategies for growing out your hair gracefully, and tips on how to strengthen your strands in the process.

10 Things the Color Crew Wants You to Know

We asked, they answered. What our colorists want you to know about coloring your hair....

Hairstyles Through History

A look back at some of history's most memorable hairstyles, and tips on how to achieve them.

You Made OUR Mother's Day...

We asked for you to post your favorite pics of the two of you together, and post you did. Here are just a few of our faves.

Our Favorite Flicks Starring Hair

A list of our favorite movies with hair in a leading role.

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G