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Blog > Hair Color

Why Does Hair Turn Green in the Pool?

The hows and whys of green pool hair, plus tips to avoid the green to keep your hair looking shiny and healthy all summer long.

Kimberly Caldwell Reviews: Root Touch Up

Chief Brand Ambassador, Kimberly Caldwell, talks Root Touch Up, and her go-to duo for blondes, Cascata + Pinoli.

Say Buh Bye to Brassy Hair with NEW Tune Up

Calling all beautiful brunettes...we have a NEW shampoo + conditioner just for YOU.

Once Upon a Prime

Meet Prime for Perfection,™ the hero in the fairy tale of your hair color.

Trend Alert: Warm & Sunny Summer Hair

We’re taking inspiration from the season by embracing the seasonal trend of warmer, lighter–dare we say, sunnier–hair color.

It's About Prime

We couldn’t be prouder to announce the launch of our newest hair-loving, color-beautifying, industry-revolutionizing product...

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

Share Your Photos: #MADISONREEDCOLOR

Share Your Photos: #MADISONREEDCOLOR

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