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How To Go Darker with Your Hair Color

There's a science to good hair color. In fact, the process of coloring hair is a science: Chemistry to be exact.

How to Go Lighter with Your Hair Color

There's a science to good hair color. In fact, the process of coloring hair is a science: Chemistry to be exact.

Why is Gluten Used in Hair Color?

Gluten-free hair color is important, but why is gluten added at all?

How Hair Color Works, Part One

There's a science to good hair color. In fact, the process of coloring hair is a science.

Permanent and Semi Permanent Hair Color Tutorial

Permanent and semi-permanent hair color are a power couple for keeping color-treated hair vibrant, soft, and shiny.

Hair Color Trend: How to Get the "Ronze" Look

The “ronze” look has been heating up red carpets. What is it and how can you get it?

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"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G
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