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How to Start Fresh with Prime for Perfection

It's Prime time.

Self Care for Your Hair...Pro Boost at Home Hair Treatments

Treat yourself—and your hair—with professional strength Pro Boosts.

How to Cover Your Roots at Home In 10 Minutes

We could all use a (Root) Reboot right about now.

How to Use a Bowl and Brush To Color Your Hair for the First Time

Get precise application by applying your hair color with a professional bowl and a brush.

Emerge From Lockdown with Incredibly Gorgeous Hair

Better hair during quarantine? It can be done.

A Mother's Day Like No Other

A note from our founder + CEO, Amy Errett