Hello, beautiful™

Hair Color Tutorials

Once Upon a Prime

Meet Prime for Perfection,™ the hero in the fairy tale of your hair color.

Trend Alert: Warm & Sunny Summer Hair

We’re taking inspiration from the season by embracing the seasonal trend of warmer, lighter–dare we say, sunnier–hair color.

It's About Prime

We couldn’t be prouder to announce the launch of our newest hair-loving, color-beautifying, industry-revolutionizing product...

Demi Permanent Hair Color vs. Semi Permanent and Permanent Hair Colors

The differences between semi, demi, temporary and permanent hair color, and when and why you should use them.

10 Things the Color Crew Wants You to Know

We asked, they answered. What our colorists want you to know about coloring your hair....

Roots? What Roots? Introducing Root Reboot

It’s FINALLY here...the NEWEST thing to get rid of your roots. Introducing Root Reboot, a 2 week fix for gray roots.

"Love this product and the packaging! My eyes don't burn and the color is beautiful! I have gotten so many compliments. I use Vesuvius red. I look forward to coloring my hair now."
-Yvonne G

Share Your Photos: #MADISONREEDCOLOR

Share Your Photos: #MADISONREEDCOLOR

Ask Our Color Crew

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Questions about color?

Ask our Licensed Colorists

Monday through Friday: 6am to 6pm PT
Weekends & Holidays: 8am to 5pm PT

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