We’re excited to announce Beauty Expert Anna De Souza as Madison Reed’s Beauty Editor and Brand Ambassador. Anna brings with her a wealth of beauty, fashion and lifestyle expertise, as well as some serious tech savvy. In this and future blog posts, Anna will share her secret tips and tricks for feeling great inside and out. Welcome to the Madison Reed family, Anna!
Dig through that shoebox for a photo of yourself from ten years ago. You might be surprised at what you see. While certainly you expect shifts to your skin and hair, you might also find that the shape of your face and the physiology of your hair may have changed as well.
Researchers have reported in the journal Plastic and Reconstructive Surgery that as we grow older, facial bones including those in the eye sockets, nose, and upper jaw continues to change. In fact, eye sockets enlarge, the angle of the bones beneath our eyebrows decrease and could contribute to the formation of frown lines on the forehead, crow’s feet on the corners of eyes and droopy lower eyelids.
Hair, too, isn’t overlooked by the hands of time. Over time follicles produce less melanin, and that results in gray hair. As we age the diameter of the hair shaft thins, the scalp becomes dry, and while you still have the same number of follicles, hair appears to have less volume and is prone to breakage.
All of this said, we think it’s genius to use science to pinpoint these physiological changes specifically and create a new and evolving routine that'll address aging as it happens! Here’s your non-invasive guide to knocking out grays, filling in facial fat with a few sweeps of the makeup brush and much, much more.
1. REVERSE CONTOUR TO RECREATE FACIAL FAT
As early as your 30s, signs of facial volume loss can be evident, especially as the cheeks begin to hollow and we lose bone mass in the face. While contouring can help slenderize a face, it can also recreate loss facial fat as well!
Contouring isn’t new, we know darker shades recede features and lighter shades make them pop, so use this methodology to blend aging away. You’ll want to “reverse contour,” so sweep bronzer across your forehead as it tends to flatten with age. Dust a contour powder two shades darker than your skin tone under the apple of cheeks to plump up the area – think: a U-shaped sweep with a contour brush. Also, don't forget to highlight temples and nasolabial folds, or smile lines, that extend from the nose to the sides of the lips. It’ll offer the appearance of plumper skin and remove unflattering shadows looser skin might cast.
2. THE ARCH ENEMY, ANGULAR BROWS
The less you arch your brows, the younger you’ll look explains Rae Morris, celebrity makeup artist. Brows tend to thin with age, couple that with the loss of facial volume and any harsh lines on the face tend to look severe and unnatural.
As you fill in brows, take note to soften the arch by rounding it slightly, rather than taking a 35- to 45-degree angle at the highest point.
Next, focus on adding width with a fine-point brow pencil to the top of the brow. Surgically, Morris explains, plastic surgeons lift the inner third of the brow to make a woman look younger because this is the part that droops as we age. Effectively the distance between your brow and eye reduces over time and this combination of straightening and rounding the arch, while adding 1-2mm of width, allows for the illusion of a larger gap making this area appear exponentially more youthful.
3. THE NARROW NOSE LIFT
When it comes to your nose, the lack of soft tissue support as the upper lip retracts downward over time causes the tip to dip downward explains Heidi Waldorf, M.D., director of laser and cosmetic dermatology at Mount Sinai Medical Center. Thankfully, it turns out brows also help to narrow and straighten the nose.
"The gap between your brows should match your desired nose bridge width to create the illusion of a thinner, perkier nose,” Morris explains. To create this illusion fill in brows beginning where you’d like the thinnest part of your nose to be. Subtlety is key here, feather in individual hairs just one to two millimeters closer together - it’ll offer the appearance of a nose that’s straighter and more pert to the naked eye!
4. GRAY HAIR , FILL IN ROOTS
Gray hair is having such a moment right now – A-listers and women in their twenties and thirties are taking a dip into ice-cold silver locks. While all-over gray can be chic and sophisticated, errant gray hairs can certainly age you.
Technically your hair isn’t turning gray. As you shed a strand that might have been growing from one to three years, a new one forms to replace it. Over time the pigment-forming cells that “paint” the hair blonde or brunette wears out and this non-colored hair that simply lacks pigment reads to our eyes as gray.
Oil-producing sebaceous glands also become less productive, and with less natural oil coating the shaft, hair becomes wiry, stiff and brittle. It’s indeed this double-dose of circumstances that make grays very resistant to color.
Now what makes Madison Reed Knockouts stand apart from other brands that promise long-lasting gray coverage is the carefully calibrated pigment combination and concentration!
Its carefully balanced level and tone targets gray hair to ensure a more uniform, even brunette result – it’s a lux, at-home solution to address maximum gray coverage in shades that most often experience coverage issues.
With Knockouts, Madison Reed is also doubling the amount of pigment to ensure a targeted coverage of gray. With twice the amount of pigment, we are able to achieve saturated color and a rich uniformity of depth that looks natural and healthy.
The results are a rich complexity of color gradients that allow us to create lustrous bronzes, chestnuts and milk chocolates in a formula pumped with good-for-you ingredients that nourish brittle grays like argan oil, keratin and ginseng root extract!
5. PUMP UP THE VOLUME - WITH IRON
Volumizing products can plump up strands, but as hair thins the alcohol-based formulas that keep hair from being weighed down can inflict serious damage. Add to it typical backcombing that also tears fragile hair, and you’re setting yourself up for an even more troubling woes down the line!
The safest option is one you haven’t thought of — crimping hair at the roots with a warm iron! Take sections underneath the top layer of hair and crimp it at the root. You’ll want to target the crown and focus on “teasing” the root layer under the visible part of your hair, that way uncrimped hair can lay flatly on top.
Give your hair a little tousle and shake - voila! Volume that lasts for days sans product build up and any accompanying dryness.
About Anna: Anna De Souza is a digital journalist and on-air reporter that covers fashion, beauty, technology and lifestyle.
When not sharing sharp cheddar with her best friend, Lella, you can catch Anna reporting for Today.com, Refinery29, SheKnows and contributing to The TODAY Show, The Dr. Oz Show, Good Morning America, New York LIVE on NBC, FOX & Friends, Martha Stewart Radio and more.