At Madison Reed, we work hard to delight and excite you every step of the way. That includes re-engineering the Radiant Color Kit packaging to be more environmentally friendly, while still delivering a luxury experience that redefines at-home hair coloring.
Senior designer Jaquie Bacich-Parratt shares her secrets:
The new box looks gorgeous! What did you want to achieve with this redesign?
We got feedback from clients that we could be more environmentally friendly with our packaging. It was already 100% recyclable, but we could make it a lot easier.
That helped us realize that we could create something that people would feel good about receiving and still gives them a great experience.
Part of who we are as a brand is to delight and get people excited. This box achieves that.
What was your design process?
First, we went through a bunch of different shapes and sizes until we decided which was best.
Then, I asked myself, “How can we make this delightful?”
That’s the design thinking behind it. We ended up with something beautifully simple on the outside. And when you open it, you get a pop of color! It becomes something else, sort of like when you color your hair.
What makes you happy about this final design?
It’s strong and durable, so it arrives looking great. When you go inside, everything is tucked neatly into place and there are little fun things that will delight you.
I always like to open something and discover little hidden surprises. It can be unexpected shapes or pops of color.
It gives me the feeling of those Russian nesting dolls. You keep digging in and finding more and more to get excited about.
Thanks for sharing, Jaquie!
The brand new Radiant Color Kit box is now 35% smaller—using less material to make and less energy to ship—still 100% recyclable, and has everything you need for a better coloring experience tucked neatly into place for you to use.
Get great results based on your unique hair and style! Build your Hair Profile or call the Color Crew, our team of certified colorists and stylists, at 1.888.550.9586 for a free professional consultation. At Madison Reed, we love to help people look and feel their very best!