by Susannah Murdock November 17, 2016
Image by Madison Reed
We have someone we want your hair color to meet…
Introducing Madi, our genius new hair color Chatbot. Madi is obsessed with finding your most flattering shade.
You know that colorist you have to wait months to get an appointment with? Well Madi is like that, except she’s available 24/7, day or night. No waiting–it’s like having your own professional personal colorist right in your pocket.
A PICTURE IS WORTH A THOUSAND WORDS
This revolutionary, high-touch experience begins with a simple selfie. Just upload a photo, and using the science of image recognition and hair localization, Madi analyzes the photo and identifies your primary hair color, plus the nuance of secondary tones (just like that hard-to-get colorist). In true salon-experience form, Madi asks her clients a few simple questions to learn more about their hair and their desired outcome, and suggests the perfect color, along with a few options that would also work well with your hair.
WHERE TECH MEETS TRESS
Like the color wizard she is, Madi presents clients with a personalized color match...and even offers additional recommendations that clients can browse (as photos) to compare shades. Once you select your preferred match, you can complete the purchase on Madison-Reed.com right from your phone. If only everything were as easy as finding your most flattering hair color. Crafted in Italy, delivered to your door...Madison Reed takes the guesswork out of gorgeous hair.
It's simple: text “hello” to 62824 (MATCH) to get started.
So what are you waiting for? Madi wants to see your pretty face so upload your selfie—your perfect hair color is just a text away….
Share Your Photos: #MADISONREEDCOLOR