What a time to be alive...we can grocery shop from home, have a shiny, new car delivered without stepping foot in a dealership—heck, we’re a nanosecond away from actual self-driving cars. So it’s not a giant leap to think that we should be able to try on a new shade of hair color before making the commitment. Now that these technological advances are available, why would you not use them? More to the point, why would you ever color your hair without first seeing what it will look like on you? With our new virtual try-on tool, via phone, tablet or desktop, you can slide between shades using either your live camera or a photo. It’s not only easy, but it’s also super fun to see what you’d look like with a different shade. Redheads, blondes, brunettes and raven-haired beauties—take a look at what these women looked like playing with our hair color changer…
But don’t just take it from us. Technology has reached a level of realism that has enveloped the entire beauty industry. No longer do you have to wonder if the lipstick that look great on the model will look just as gorgeous on you, you can actually see for yourself. As Sean Mao writes in Forbes, “Augmented reality will be at the forefront of change in the beauty industry.” And we are here for it. We have been from the start.
At Madison Reed, we have always prided ourselves on being a brand known for technological advances, right at the intersection of where tech meets tress, as we like to say. We started with an award-winning hair color app with both voice-recognition and voice-controls, so you can follow step-by-step application instructions without having to touch—or smudge or stain—your cell phone. Then we created Madi, the first-ever chatbot to analyze your selfie and suggest the perfect hair color match. And now we are proud to say that the lifelike simulation in our hair color try-on tool is superior to other augmented reality hair color tools, which tend to cast a shimmer of color around the face like a halo.
It’s cutting-edge solutions like these that are making our lives easier, more beautiful, and more empowering than ever before. So what are you waiting for? Check out what you’d look like with blonde hair...play around with red hair, black hair, see yourself as a brunette. The future of hair color is here, and we can’t wait to see what you do with it.