Hello, beautiful™

Make Your Dream Hair Color a (Virtual) Reality

by Madison Reed {{"2018-11-14T20:23:00.000Z" | blogDate:'MMMM d, y'}}

Image by Madison Reed

Ever wondered what you’d look like with red hair? Blonde? As a brunette? Don’t you wish you could try on a hair color like you can try on a new pair of jeans to make sure they fit? Well you’re in luck, because the future of hair color is here with our new virtual hair color makeover tool. 

Introducing Our New Augmented Reality Hair Color Try-On Tool
With this new AR tool, you simply take the Color Quiz online (you don’t have to download any hair color apps!), and using your cell phone or computer camera, you can try on different shades of hair color by either uploading a selfie, or with your live camera. The color-matching technology not only identifies your current hair color, but also sees the nuances in hair tone right down to the hair strand, and applies it to the new shade. You can toggle between shades with a split screen slider to really see the difference between your current shade, and the shades recommended for you. 

See just how easy it is to try on different virtual hair color shades…

Try Before You Buy
Here’s the thing: we know changing your hair color can be a commitment, and choosing a shade can be intimidating which is why we are implementing this virtual hair color changer. As our CEO and founder, Amy Errett, says, “Our goal is to eliminate any fear factor and enable people to choose a new hair color with the confidence of having already witnessed the end result.” This new tool helps you try before you buy, so you can color with total confidence.

So what are you waiting for? Check out our Color Quiz to see if you can rock that red (or blonde, brunette, or black hair). No cost, no commitment, just beautiful confidence. 

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