We are thrilled to announce the arrival of Root Touch Up at Sephora stores nationwide! It has been an incredible journey so far and our partnership with Sephora marks the beginning of many more amazing experiences to come.
Thank you for being a part of the Madison Reed family. Check out the special video made to celebrate this milestone: Root Touch Up "Makeup for Hair"
"Ideal for quick touch-ups between colorings, Root Touch Up acts as an on-the-go “Makeup for Hair” and brushes on dry to instantly cover roots and grays when you don’t have time to color.
Madison Reed’s Root Touch Up will be available in Sephora stores for $30 in four shades: Dark Brown, Medium Brown, Light Golden Brown and Auburn Red. The complete line, including three additional shades – Light Brown, Light Blonde and Black – will be available online at madison-reed.com and sephora.com.
'We’re thrilled to partner with such a loved, specialty retailer that we admire as a revolutionizing force in the beauty space,' said Amy Errett, Founder and CEO of Madison Reed. 'More than 100 million women in the U.S. color their hair, and my mission for the brand was to create a healthier, easy-to-use, high performing hair color experience. We’re excited to join Sephora in empowering women with fresh, new beauty solutions, as we believe if you color your hair, you deserve better—healthy and gorgeous hair.'
'At Sephora we pride ourselves on offering the most diverse and innovative assortment of prestige beauty products on the market,' said Priya Venkatesh, Vice President of Merchandising, Skincare and Hair. 'We know our clients color their hair and are looking for convenient ways to touch-up between salon appointments or at-home coloring sessions. We are now offering a great choice of innovative formulations to really complete her look.'"
Now it's your turn. Tell us how you Root Touch Up on Facebook, Twitter, and Instagram with @madisonreedllb and the hashtag #TouchUpForHair!