A compliment, a cup of coffee, a quick cat nap...sometimes you just need a little boost, you know? A recharge. That goes for your hair, too. Sometimes your hair needs a boost of a little somethin’...hydration, shine, even a boost to help you seal in your color. Well, lucky you—Madison Reed has just launched a new line of Pro Boosts, professional strength treatments targeting the specific needs of your hair.
We’ll let you in on a little salon secret...you may not realize it, but when you’re in the salon chair, your colorist assesses the needs of your hair and tweaks your shampoo, conditioner, color, and may even add a treatment to address any issues you may be having. These treatments can set you back a pretty penny, but the new Madison Reed Pro Boosts are just $5 when added to your Radiant Cream Color Kit...and coming soon, they will be $12 when added as a service at a Madison Reed Color Bar. Here’s the lowdown on each boost:
Pro Boost: Hydrate
You know it when you have it—dry, frizzy hair—hair so parched that regular conditioner can’t quite quench it. Time to bring in the big guns. Pro Boost: Hydrate is a professional-strength boost of moisture for thirsty strands. Previously only available in salons, this highly concentrated formula is full of nourishing monoi oil to form a protective moisture barrier against dehydration, and sugar cane extract to reduce frizz. Designed to be used during the coloring process or anytime your hair needs a boost, hydrate is applied after shampoo in place of conditioner for soft, silky, healthy-looking hair.
Pro Boost: Shine
It happens to the best of us—hair that suddenly just looks, well—dull. Turn that blah into beautiful with a professional-strength boost of shine. Previously only available in salons, this highly concentrated ceramide-rich formula smooths the surface of your hair for increased luminosity and radiance. This boost is also designed to be used during the coloring process or anytime your hair needs a boost. Apply after shampoo in place of conditioner for shiny, healthy-looking hair.
Pro Boost: Seal
Frequent washing, daily styling, environmental factors...all of this leads to hair color that fades. If you feel like your hair color fades too fast, then we have the boost for you. Seal the deal with a professional-strength boost to immediately lock in your color. Just like the other boosts, this formula was previously only available in salons. Pro Boost: Seal is a highly concentrated formula rich in antioxidants from prickly pear seed oil, macadamia oil, and vitamin B5 to nourish and protect colored hair. Unlike the other boosts, however, this one is designed to only be used during the coloring process. After you have rinsed out your color, you apply it after shampoo in place of conditioner for vibrant, healthy-looking hair.
So how do you get a boost? Simple. Take our online color quiz to find your perfect hair color match, and all three Pro Boosts are available at checkout. So the only question that remains is...which boost will you choose?