Hello, beautiful™

Winter Hair Color Trend Report

by {{"2020-12-09T19:00:26.000Z" | blogDate:'MMMM d, y'}}

Image by Madison Reed

Winter is coming, as they say, but that just means so are chunky sweaters, furry fleece, and the richest hair colors of the year. While we don’t always relish the cold snap of winter weather, we do love the contrast between the pale winter sun and hair colors so gorgeously deep they warm you right up. So swap your pair of cozy mittens for a pair of gloves to color, and let’s dive into the hottest hair color trends of the coldest months of the year...

Winter Hair Color Trends for Blondes

‘Tis the season of snow and ice, so what’s more natural for a blonde than to go icy blonde? You can rock this trend as a cool-toned blonde ranging from high-upkeep platinum blonde or silver to a lower-maintenance cool ash blonde with a darker root base. If you really want to push the trend, you can even add a blue tinge to your hair to get a fashion-forward take on the season’s coolest blonde. For cool-as-ice blonde inspiration, check out Jennifer Lawrence’s chic platinum bob, or try our Radiant Hair Color in Roma, a light, icy blonde (please note: this shade is for those with natural blonde hair that is a level 8 or lighter).

Of course, not all blondes need to go cool come winter. Another trend we’re seeing this season is a sweet honey blonde hue to warm up those with flaxen hair. This is an easy in-between shade for blondes and lighter brunettes both, proving that the autumnal bronde trend of mixing brown and blonde together is just as gorgeous in winter as it was in fall. Check out our Radiant Hair Color in Ravello for a dark, caramel blonde. Looking for honey blonde inspo? Look no further than Blake Lively’s gorgeous mane.

Winter Hair Color Trends for Red Hair

The easiest, most flattering hair color during the cold short days of winter is hands down—red. We’re talking anything from hints of warm on a brunette to full-on fiery red velvet yumminess.

The beauty of red hair color is that you don’t have to be naturally red to go red—any color can play with warmer hues. But the very best part of a winter red? Minimal sun and minimal swimming means minimal color fading, which is usually the curse of red hair color. The truth is, we love reds for all seasons, but winter really makes a strong red shine. 

This winter, the trend can be worn a few ways...think soft copper tones for blondes like our Radiant Hair Color in Matera Marigold, hits of ginger copper for light brunettes such as our Carrara Crimson, or for a deep, rich red velvet for darker hair, try our Rimini Garnet

Want to see for yourself?
Soft copper looks smashing on none other than January Jones.

Brittany Snow could be the poster girl for ginger-hued brunettes.

For red velvet locks, look to Zendaya’s gorgeous hair color here…

And for deep burgundy, we LOVE Kerry Washington’s hair.

Winter Hair Color Trends for Brunettes

Brunettes have lots of options in winter. They can opt for a caramel glaze, combining shades of brown that enhances layers and adds depth. For this trend, try ribbons of warm balayage highlights. You can get this look at home using our Light Works® Balayage Highlighting Kit in Ardenza Warm Caramel. This dimensionally rich look works on any shade of brunette, as in Jessica Biel’s rich highlights shown here.

For a brunette shade that really works with the shorter days and longer nights of the season, we love the darkest of dark brunettes. The contrast of a darker espresso, almost inky black looks gorgeous in winter. Need proof? Try our Radiant Hair Color in Perugia Black, or just check out this pic of Constance Wu.

The #1 Winter Hair Trend: Shine

Of course, the key to rocking any type of brunette hair color in the colder winter months is not so much in the shade, but in the amount of shine in your shade. That is, cold winter weather can be drying, and hair often loses moisture and can look dry and dull. If you’re going for a rich brunette—make that any color, actually—make sure it absolutely shines with a gloss treatment that makes whatever shade you choose really sparkle. We love our Color Reviving Gloss, which just won an Allure Best of Beauty Award for its show stopping ability to refresh faded tones and add brilliant shine. See Winter Hair Care Tips here. 

So there you have them—the hottest hair color trends of what will be a beautifully cold winter season. We’d love to know what you might be trying this year...let us know in the comments below.



{ "env": "production", "previewHost": "cmspreview.madison-reed.com", "stageHost": "cmsstage.madison-reed.com", "prodHost": "www.madison-reed.com", "createAdaReportsOnPublish": true }

{{ customerSvc.newsletterMessage ? customerSvc.newsletterMessage : 'You have been successfully subscribed!' }}