Restore Moisture, Shine, and Strength Without Compromising Your Color
If you color your grays, you already know the deal: frequent root touch-ups, fading tones, and the balancing act of upkeep vs. the effort it takes to maintain your color. What’s often overlooked? The need for deep hydration and repair, especially for color-treated gray hair that tends to be dry, coarse, and more fragile as we age.
That’s where hair masks come in.
We know you want beautiful, multi-dimensional color that lastsand hair that looks as healthy as it feels. Our Color Therapy Hair Masks are designed to work with your color – not against it – so you can help maintain your color and restore softness.
Here’s why you should use a mask for color-treated hair, and how to choose the right one for you:
What Does a Hair Mask Do?
A hair mask is a deep-conditioning treatment, packed with nutrients and rich emollients that penetrate the cuticle layer of the hair to provide hydration and conditioning benefits. For women who color their grays, this kind of treatment is essential because:
Gray hair is naturally drier and more coarse.
Frequent coloring and root touch-ups can lead to compromised hair health and dullness.
You want your shade to stay vibrant – not flat, faded, or brassy.
Hair masks can provide dual benefits, including deep conditioning, as well as color refreshing, which is especially important when you have color-treated hair. Color depositing masks are a great hair care staple!
Why Women Who Color Their Grays Need Hair Masks Even More
Gray hair is typically more porous and prone to damage – this can lead to frizz, dryness, and faster color fade. Frequent coloring or highlighting, exposure to heat styling, and even sun damage can make your hair feel dry or brittle.
Madison Reed’s Color Therapy Hair Masks are designed to address that:
The Madison Reed Difference: Color-Protecting and Made Just for You
Madison Reed’s Color Therapy Hair Masks are sulfate, paraben, and phthalate-free and designed to nourish hair while refreshing your color. Unlike some masks that can weigh the hair down or cause buildup, ours can be used on all hair types and textures anytime your hair feels dry or overworked. Each formula is full of hair-loving nutrients keratin, argan oil, and ginseng root extract to protect and pamper your hair.
Color Therapy Mask in Perla
Perfect for blondes who notice brassiness or dullness after covering grays. The subtle violet neutralizes unwanted yellow while deeply hydrating.
Color Therapy Mask in Caffe
Ideal for brunettes who start to see warm or reddish-orange tones over time. It adds smoky ash tones to neutralize brassiness and adds richness back into faded brunette hair.
Color Therapy Mask in Pura
Don't want to refresh your color? Choose our Pura (clear) mask for pure moisture without pigment. Perfect for all shades.
Pro Tip: The pigment in Color Therapy Color Depositing Hair Masks is buildable. The more often you use it, the more color deposit you will see.
