Argan oil. Suddenly it's everywhere, in everything from food to cosmetics and hair care. A well-known multitasker, argan oil has been dubbed “liquid gold” for its multitude of purposes. In the kitchen, argan oil can be used much like olive oil, or as a paste that can be eaten with breads, couscous and pastas. Argan oil has also become a favorite cosmetic ingredient in both hair and skin products because it's nourishing, hydrating, and is packed with vitamins A, C, and E, as well as loaded with antioxidants, linoleic acid and omega-6 fatty acids.
Where does Argan Oil come from?
Argan oil is cold-pressed from the nut-like kernels from the fruit of the Moroccan argan tree. These kernels are so nutritious that goats climb the trees just to eat them. Traditionally, local women would find undigested kernels in goat dung, and smash the kernels with stones to grind and press the oil. Although some areas of Morocco still use this traditional method, luckily for us, most argan oil is now produced from more modern harvesting technologies (no dung required). Because argan oil is such a popular product and comes from an endangered tree, the United Nations Educational, Scientific and Cultural Organization (UNESCO) officially protected the trees in 1998. Conservation and cultivation efforts for the argan tree ensures that the trees will continue to thrive, and jobs will be provided for local women.
Is Argan Oil safe for use?
Not all naturally occurring ingredients are safe simply because they are naturally occurring (think arsenic!), so it's important to vet natural ingredients alongside their manufactured counterparts. Pure, raw argan oil is one of the rarest and most coveted oils on earth—just one liter of can be sold for $300. This high price point is partly because the ingredient is 100% safe for use in its raw form. No additives are needed to make it safe for consumption or topical application. And while it's perfectly fine to apply raw argan oil to skin, hair, or food, the high price means that it is most often an added ingredient in other products, such as lotion and shampoo.
Why we love Argan Oil for hair
Argan oil is a multi-tasking ingredient, and we put it in nearly every product we make, from our permanent hair color to our shampoo, conditioner and styling products. Ultra hydrating, argan oil nourishes hair from root to tip, and its vitamin E can help repair damaged ends and protect hair from future breakage. Argan oil is a compatible ingredient, working well with the other ingredients we love like ginseng root extract and baobab oil, to ensure that hair looks and feels healthier.
The bottom line on Argan Oil
The fuss over argan oil is well deserved. Whether used in its raw form or as an added ingredient, argan oil is an effective ingredient to nourish and protect skin and hair, which is why we use it in all of our products. And the good news is you don't have to find them in goat dung, or crack all those nuts yourself, to get the hair-loving nutrients from argan oil.