Madison Reed's mission to bring healthier, more beautiful hair color to women everywhere made it to the AOL homepage today. A video feature on the site's Newsy channel covers the coloring process in depth, and touches on the Madison Reed ethos:
"If you've ever tried dyeing your hair at home, you know just how difficult it can be. And, frankly, nothing's changed for years. No matter the brand, you're still buying a box of plastic and chemicals, dyeing your forehead and neck a different color, and turning your hair an auburn red when what you really wanted was a chestnut brown. Enter Madison Reed, a company aiming to “revolutionize every aspect of the hair care industry.'"
The video features an unboxing of the color kit, and talks about our groundbreaking formula, which delivers outstanding results without the use of chemicals common to the process like ammonia, resorcinol, and PPD—and instead includes ingredients that nourish your hair, like argan oil, keratin, and ginseng root.
Our award-winning iOS app and its innovative Color Assistant is also front and center:
"You can get detailed, step-by-step instructions without using your hands. That’s right, we did say without using your hands. Madison Reed’s color assistant app uses voice control so you don’t accidentally give your iPad or iPhone a root touch up while you’re giving yourself one."
Read the full article and watch the video on AOL.
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