When our founder and CEO Amy Errett, sat down with Guy Raz on How I Built This, the conversation went beyond hair color – it was about shaking up an industry that hadn’t seen real change in 50 years.
“...it dawned on me, I’ve waited all my life for this.”
A former venture capitalist turned entrepreneur, Amy set out to reinvent the hair color experience by bringing salon-quality results to at-home color. That vision expanded to building an omni-channel brand that paired women’s need for convenience with the experience they deserve through Madison Reed’s first-of-its-kind Hair Color Bars and retail partnerships.
In this candid conversation, Amy reflects on journeying to Italy to find a partner who could deliver the combination of salon-quality results and better ingredients she envisioned, shares firsthand stories of tackling setbacks, and credits a combination of hard work and luck in building a brand that has revolutionized the way people color their hair.
“I thought I had the chance to build something that was a legacy – an iconic brand that changed the industry.”
