Hello, beautiful™


A big dose of color to
knockout even the most
stubborn gray hair.

Launch video

Some gray hair needs more coverage than others. These four new shades are expertly mixed to cover the most resistant grays. Without sacrificing depth, tone, shine, or dimensionality. Take our Color Quiz to find out if this new color collection is a match for you.

find your match

Ingredients with Integrity

We believe in beautiful results—with no compromises. Especially, when it comes to ingredients you can feel good about. That’s why we enrich all of our permanent color hair color, including these new shades, with argan oil, keratin, and ginseng root extract. As always, they’re 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.

Ask Our Color Crew



Questions about color?

Ask our Licensed Colorists

Monday through Friday: 6am to 6pm PT
Weekends & Holidays: 8am to 5pm PT