Ingredients with Integrity
We believe in beautiful results—with no compromises. Especially, when it comes to ingredients you can feel good about. That’s why we enrich all of our permanent color hair color, including these new shades, with argan oil, keratin, and ginseng root extract. As always, they’re 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.