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Ingredients with Integrity
We believe in beautiful results — with no compromises. Especially, when it comes to ingredients you can feel good about. That's why everything we make is enriched with argan oil, keratin, and ginseng and 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.
See full ingredient list ▼Hide full ingredient list ▲Learn more about our ingredient philosophy
Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.
Radiant Cream Color
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Color Activator
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Barrier Cream
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Cleansing Wipes
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Keep it Easy
Brilliant results are just a few steps away.
mix
apply
rinse
One Box.
Everything You Need
Thoughtfully designed. Tested by celebrity stylists. Our Color Kit is all you need to color at home with total confidence.

We Want you to love your hair. If you don't—a professional colorist will help you find a color that you do love, and send it to you, on us. And if you're still not happy? We'll refund your money 100%
More Permanent Shades You May Like
It's always good to have options.
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To apply your color like a pro...
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Salon-quality reusable kit includes bowl & brush for precise application, wide-tooth comb to ensure even coverage, and a 4-pack of clips to section like a pro.


