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- Volterra Amethyst - 4VR

Permanent Hair Color
Volterra Amethyst - 4VR
Darkest cool sangria permanent hair color adds violet red tones for bold, vivid all-over color, made with an ammonia-free, salon-quality formula. This shade does not provide gray coverage.
From $29.50
- Enhance All-Over Color
- Dermatologist-tested
- Smart 8-Free Formula
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Radiant Hair Color shade Volterra Amethyst - 4VR is an amethyst hair color with deep red-violet sangria-like tones that deliver a high-impact, vivid result. This shade does not provide gray coverage.
Shade at a Glance:
Depth = red-violet; Undertone = red; Finish = darkest cool sangria color with vibrant red-violet tones
Who Volterra Amethyst is Best For:
Volterra Amethyst is best for levels 4 or lighter as an all-over change in color. Note that this sade is not designed to cover grays; its purpose is vibrant, all-over color results. Apply it all over to get the full vibrancy of the shade.
Is This Shade Right For Me?
- Darkest Brown Level 4 to achieve cool sangria violet-toned color
- Dark Brown Level 5 or lighter to deepen and add vivid tones
- Does not need gray coverage
For a vivid all over color with more red tone, try Rimini Garnet - 5RV or to stay in Level 4 but less vivid color try Bolzano Brown - 4NMG for mahogany toned brown.
About Radiant Hair Color Kit:
- Salon-quality formula made in Italy and used in our Hair Color Bars by professional colorists
- Smart 8-Free: no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
- Infused with keratin, argan oil, and ginseng root extract for shiny, healthy-looking hair
- Dermatologist-tested and clinically proven to be non-damaging to hair and scalp health*
- Cruelty-free & Leaping Bunny certified
Cruelty Free
Key Ingredients:
Keratin strengthens and fortifies hair to help prevent breakage
Argan Oil nourishes and restores shine from root to tip
Ginseng Root Extract improves strand strength and helps alleviate split ends
What We Leave Out (Smart 8-Free Formula):
Our formula does not contain ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide - ingredients commonly linked to scalp irritation, allergic reactions, or harsh odor in traditional hair color.
Radiant Cream Color
Aqua (Water), Cetyl Alcohol, Ethanolamine, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Cocamidopropyl Betaine, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Ascorbic Acid, Disodium Edta, Sodium Metabisulfite, Sodium Hydrosulfite, Butylene Glycol, Xanthan Gum, Silica, Toluene-2,5-Diamine Sulfate, 1-Hydroxyethyl-4,5-Diamino Pyrazole Sulfate, 1-Naphthol, 5-Amino-6-Chloro-O-Cresol.
Color Activator
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium Edta, Etidronic Acid.
Barrier Cream
Aqua (Water), Mineral Oil, Glycerin, Pvp, Peg-40 Hydrogenated Castor Oil, Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, Peg-100 Stearate, Disodium Edta, Ethylhexylglycerin, Sodium Hydroxide, Phenoxyethanol, Parfum (Fragrance).
Cleansing Wipe
Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Color-Protecting Shampoo
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, Peg-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Cocamidopropyl Dimethylamine, Propylene Glycol, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Parfum (Fragrance).
Color-Protecting Conditioner
Aqua (Water), Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Bromide, Phenoxyethanol, Ethylhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Parfum (Fragrance).
- 1. prepSection dry hair, apply barrier cream, and put on gloves
- 2. mixCombine the color with the activator and shake for 45-60 seconds
- 3. applyApply to your roots only or all-over, depending on your specific instructions
- 4. processPut on your cap and start your timer
- 5. rinseShampoo, condition, and enjoy your gorgeous new color
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