How does The Great Cover Up Root Touch-Up + Brow Filler work?

Think of it as makeup for your hair and brows! The lightweight mico-milled pressed powder mimics the natural dimension of real hair, instantly concealing roots and grays. It’s also perfect for filling in sparse roots or hairline – and defining brows.

How do I apply root touch-up powder?

Use the wide brush included in the compact. Swirl the brush in the powder, making sure to pick up enough product. Tap off any excess. Sweep the powder onto visible roots or grays, and blend. To apply to brows, use the small brow brush to fill in and define.Pro tip: To increase staying power and coverage, apply a light mist of hairspray to freshly washed hair before application.

When should I use root touch-up powder?

Whenever you want to quickly cover roots or grays. It’s perfect between coloring appointments, before a night out, on vacation, or anytime you need a fast, flawless touch-up. Portable and compact, it’s perfect for on-the-go fixes.

How do I choose the right shade of root touch-up powder?

Match the shade to your root color. If you’re between shades, go slightly darker for the most natural-looking blend and best coverage.

Will it cover stubborn gray hair completely?

Yes! This highly pigmented powder delivers temporary, buildable coverage, even on resistant grays. The finish is natural and multi-dimensional—never dull—and lasts until your next shampoo.

How long does root touch-up powder last?

Each application lasts until your next shampoo. The formula is rain, sweat, and pillow-proof, so it won’t budge during your day (or night). Plus, one compact lasts for over 60 uses.

Can I use root touch-up powder on color-treated hair?

Absolutely! It blends seamlessly with permanent, demi-, and semi-permanent color, and works beautifully with highlights and lowlights.

Can I use it on my brows?

Yes! Each compact includes a dual-sided brow applicator so you can fill and define brows with the same natural-looking, multi-dimensional pigment.

Will it work for my hair type?

Yes! The Great Cover Up is perfect for all hair types and textures. Free of titanium dioxide, parabens, phthalates, gluten, and SLS, it’s enriched with keratin, argan oil, and ginseng root extract to help nourish hair. And like all Madison Reed products, it’s cruelty-free.

Terra - Medium Brown

Name: Terra - Medium Brown
Brand: Madison Reed
SKU: great_cover_up-terrav2
Price: 36.00 USD
Availability: InStock
Rating: 4.30 (1184 reviews)

The Great Cover Up

$36.00

Medium brown root touch up powder gives instant, temporary coverage of gray roots between color appointments. A five-time Allure Best of Beauty award winner, this travel-friendly compact also fills in a thinning hairline and defines brows with a second, dual-sided brow brush.

Award-Winning
Instant Root Coverage
Titanium-Dioxide Free

Terra is a medium brown root touch up powder that camouflages gray regrowth instantly, matched to the most common brunette depth so it reads neutral rather than pulling warm or ashy. The Great Cover Up is a five-time Allure Best of Beauty award winner, most recently named Best Root Coverage. The formula is made without titanium dioxide.

Best for masking gray regrowth across the roots, evening out scattered grays at the crown, defining medium brown brows, and filling in a thinning hairline. The formula is buildable, so you decide between a light veil over a few grays and full opacity along the part.

Ideal for anyone who isn't looking for a full dye job: press the brush into dry roots and you're finished — no mixing, no developer, no processing time. It stays put through rain, sweat, and your pillowcase, then washes out at your next shampoo. This is temporary color for between salon visits.

Fast and easy to apply powder in a travel-friendly compact
Rain-, sweat-, and pillow-proof; stays put until your next shampoo
Lasts over 60 uses and includes two brushes for precise application
Smart 8-Free: no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
Infused with keratin, argan oil, and ginseng root extract for shiny, healthy-looking hair
Cruelty-free & Leaping Bunny certified

Cruelty Free

Key Ingredients:

Keratin strengthens and fortifies hair to help prevent breakage
Argan Oil nourishes and restores shine from root to tip
Ginseng Root Extract improves strand strength and helps alleviate split ends

What We Leave Out (Smart 8-Free Formula):

Our formula does not contain ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide - ingredients commonly linked to scalp irritation, allergic reactions, or harsh odor in traditional hair color.