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Terra - Medium Brown
The Great Cover Up
$36.00
Medium brown root touch up powder gives instant, temporary coverage of gray roots between color appointments. A five-time Allure Best of Beauty award winner, this travel-friendly compact also fills in a thinning hairline and defines brows with a second, dual-sided brow brush.
- Award-Winning
- Instant Root Coverage
- Titanium-Dioxide Free
Terra is a medium brown root touch up powder that camouflages gray regrowth instantly, matched to the most common brunette depth so it reads neutral rather than pulling warm or ashy. The Great Cover Up is a five-time Allure Best of Beauty award winner, most recently named Best Root Coverage. The formula is made without titanium dioxide.
Best for masking gray regrowth across the roots, evening out scattered grays at the crown, defining medium brown brows, and filling in a thinning hairline. The formula is buildable, so you decide between a light veil over a few grays and full opacity along the part.
Ideal for anyone who isn't looking for a full dye job: press the brush into dry roots and you're finished — no mixing, no developer, no processing time. It stays put through rain, sweat, and your pillowcase, then washes out at your next shampoo. This is temporary color for between salon visits.
Best for masking gray regrowth across the roots, evening out scattered grays at the crown, defining medium brown brows, and filling in a thinning hairline. The formula is buildable, so you decide between a light veil over a few grays and full opacity along the part.
Ideal for anyone who isn't looking for a full dye job: press the brush into dry roots and you're finished — no mixing, no developer, no processing time. It stays put through rain, sweat, and your pillowcase, then washes out at your next shampoo. This is temporary color for between salon visits.
- Fast and easy to apply powder in a travel-friendly compact
- Rain-, sweat-, and pillow-proof; stays put until your next shampoo
- Lasts over 60 uses and includes two brushes for precise application
- Smart 8-Free: no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
- Infused with keratin, argan oil, and ginseng root extract for shiny, healthy-looking hair
- Cruelty-free & Leaping Bunny certified
Cruelty Free
Key Ingredients:
- Keratin strengthens and fortifies hair to help prevent breakage
- Argan Oil nourishes and restores shine from root to tip
- Ginseng Root Extract improves strand strength and helps alleviate split ends
What We Leave Out (Smart 8-Free Formula):
Our formula does not contain ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide - ingredients commonly linked to scalp irritation, allergic reactions, or harsh odor in traditional hair color.
Terra - Medium Brown
Talc, Synthetic Fluorphlogopite, Caprylic/Capric Triglyceride, Zinc Stearate, Silica, Trimethylsiloxysilicate, Ethylhexylglcerin, Dimethicone, Sodium Dehydroacetate, Fragrance (Parfum), Water (Aqua), Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Helianthus Annuus Seed Oil, Panax Gingeng Root Extract, Linalool, Limonene, Coumarin, Benzyl Benzoate, Butylphenyl Methylproprional, Iron Oxides (Ci 77499, Ci 77491, Ci 77492)
- 1. To cover gray roots & root outgrowthUse the wide brush to apply along your part, hairline, or anywhere gray roots or outgrowth are visible.
- 2. To fill in browsGet full, natural-looking brows with the dual-sided brow applicator to touch up and fill in your brows.
- 3. To fill in a thinning hairlineInstantly get the appearance of thicker, fuller hair using the wide brush. Pat in and liberally apply powder to any areas where scalp is visible.
- Pro tipFor best coverage, apply a light mist of hairspray to freshly washed hair before application.
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