- Shop All
- Permanent Color
- Prato Ash - 11AA

Permanent Hair Color
Prato Ash - 11AA
Lightest icy blonde permanent hair color adds ash blonde undertones for brilliant, dimensional blonde results, made with an ammonia-free, salon-quality formula.
From $29.50
- Enhance All-Over Color
- Dermatologist-tested
- Smart 8-Free Formula
- FREE Gift: Tortoise Detangling Comb ($15 value)
- Premier Member: $5 reward on every $200 spent
- Pause or Cancel online anytime
Long or Thick Hair?
Try it risk-free with our 100% money-back guarantee
Radiant Hair Color shade Prato Ash - 11AA is our lightest blonde permanent hair color with a frosty ash tone for sheer weightless glow, lifting hair to a bright, multi-dimensional blonde. Level 11 hair color shades are not formulated for gray coverage.
Shade at a Glance:
Depth = lightest blonde; Undertone = ash; Finish = frosty blonde glow
Who Prato Ash is Best For:
Prato Ash is best for those looking for the ultimate cool blonde and will deliver best results for natural blonde starting points, Level 9 or lighter. If you want brilliant blonde results and are not concerned with covering grays, this is for you, as this shade does not provide gray coverage. levels 11-11 as an all-over color. Designed for luminous blonde dimension, it does not cover grays. Use it all over for the fullest tonal payoff.
Is This Shade Right For Me?
- Lightest Blonde Level 11 will get the fullest tonal payoff
- Light and Medium Blondes can use this to go lighter only on natural non-color treated hair.
Want to go warmer? Reach for Ancona Natural - 11VA or Ferrara Golden 11GV.
About Radiant Hair Color Kit:
- Salon-quality formula made in Italy and used in our Hair Color Bars by professional colorists
- Smart 8-Free: no ammonia, parabens, resorcinol, PPD, phthalates, gluten, SLS, or titanium dioxide
- Infused with keratin, argan oil, and ginseng root extract for shiny, healthy-looking hair
- Dermatologist-tested and clinically proven to be non-damaging to hair and scalp health*
- Cruelty-free & Leaping Bunny certified
Cruelty Free
Key Ingredients:
Keratin strengthens and fortifies hair to help prevent breakage
Argan Oil nourishes and restores shine from root to tip
Ginseng Root Extract improves strand strength and helps alleviate split ends
What We Leave Out (Smart 8-Free Formula):
Our formula does not contain ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide - ingredients commonly linked to scalp irritation, allergic reactions, or harsh odor in traditional hair color.
Radiant Cream Color
Aqua (Water), Cetyl Alcohol, Ethanolamine, Propylene Glycol, Cetearyl Alcohol, Ceteareth-25, Cocamide Mea, Ceteth-2, Polyquaternium-6, Argania Spinosa Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Dimethicone, Ascorbic Acid, Disodium Edta, Sodium Metabisulfite, Sodium Hydrosulfite, Butylene Glycol, Toluene-2,5-Diamine Sulfate, 2-Methylresorcinol, 4-Amino-2-Hydroxytoluene, 2,4-Diaminophenoxyethanol Hcl, M-Aminophenol.
Color Activator
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Sodium Laureth Sulfate, Propylene Glycol, Dimethicone, Oxyquinoline Sulfate, Pentasodium Pentate, Phosphoric Acid, Tetrasodium Edta, Etidronic Acid.
Barrier Cream
Aqua (Water), Mineral Oil, Glycerin, Pvp, Peg-40 Hydrogenated Castor Oil, Stearic Acid, Argania Spinosa (Argan) Kernel Oil, Acrylates/C10-30 Alkyl Acrylate Crosspolymer, Glyceryl Stearate, Peg-100 Stearate, Disodium Edta, Ethylhexylglycerin, Sodium Hydroxide, Phenoxyethanol, Parfum (Fragrance).
Cleansing Wipe
Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal.
Color-Protecting Shampoo
Aqua (Water), Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Methyl Isethionate, Disodium Cocoamphodiacetate, Aloe Barbadensis Leaf Juice, Glycol Distearate, Peg-120 Methyl Glucose Dioleate, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Hydrolyzed Quinoa, Glycerin, Panthenol, Cocamidopropyl Hydroxysultaine, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Polyquaternium-10, Sodium Cocoyl Glutamate, Phenoxyethanol, Ethylhexylglycerin, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Cocamidopropyl Dimethylamine, Propylene Glycol, Butylene Glycol, Benzyl Alcohol, Caprylhydroxamic Acid, Sodium Chloride, Parfum (Fragrance).
Color-Protecting Conditioner
Aqua (Water), Aloe Barbadensis Leaf Juice, Cetearyl Alcohol, Stearyl Alcohol, Polyquaternium-7, Behentrimonium Chloride, Stearalkonium Chloride, Hydrolyzed Lupine Seed Extract, Hydrolyzed Rice Protein, Keratin, Hydrolyzed Keratin, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Jojoba Esters, Panthenol, Beta-Glucan, Glycolic Acid, Hydrolyzed Vegetable Protein Pg-Propyl Silanetriol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Hydroxyethylcellulose, Guar Hydroxypropyltrimonium Chloride, Cetrimonium Bromide, Phenoxyethanol, Ethylhexylglycerin, Isopropyl Alcohol, Butylene Glycol, Parfum (Fragrance).
- 1. prepSection dry hair, apply barrier cream, and put on gloves
- 2. mixCombine the color with the activator and shake for 45-60 seconds
- 3. applyApply to your roots only or all-over, depending on your specific instructions
- 4. processPut on your cap and start your timer
- 5. rinseShampoo, condition, and enjoy your gorgeous new color
Want undefined?—add a Pro Boost