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Demi-Permanent Color
Plum and Then Some - 4VR

colorwonder demi-permanent hair color in shade 4vr delicously dark plum

Plum and Then Some - 4VR

Name: Plum and Then Some - 4VR
Brand: Madison Reed
SKU: CW4VR
Rating: 4.30 (109 reviews)

ColorWonder

Dark plum demi-permanent hair color best for adding deep violet red tones to brunette or red hair. Washes out gradually and lasts up to 25 washes. Does not cover grays.

From $30.00

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About Plum and Then Some - 4VR ColorWonder shade Plum and Then Some - 4VR is a deliciously dark plum demi-permanent hair color that adds deep violet red tones to brunette or red hair. It offers no gray coverage - this one is all about the color payoff.

Shade at a Glance: depth = red; undertone = violet-red; finish = deep, dark plum

Who Plum and Then Some is Best For: Plum and Then Some is best for brunettes - especially dark to medium brown starting color - and redheads who want a moody, violet-leaning shade. On darker hair, expect a subtle plum sheen that catches the light; on lighter or previously lightened hair, the plum tones comes through more vividly.

Because the demi-permanent formula deposits color without lightening and washes out gradually over up to 25 washes, it's an easy, low-commitment way to test-drive plum hair. This shade does not blend or cover grays.

Adds deep violet red tones and boosts or darkens your existing shade
Does not provide gray coverage
Demi-permanent formula lasts up to 25 washes*
Easy to apply and works in just 20 minutes
Color washes out gradually, so no harsh regrowth line
Color results vary based on current hair color
Lighter hair will have brighter results, darker hair will have more subtle results
Does not lighten hair
Ammonia-free formula made for all hair types and textures
Adds serious shine from every angle
Free of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide
Full of hair-loving ingredients like keratin, argan oil, and ginseng root extract
Cruelty Free and Leaping Bunny certified

Cruelty Free

ColorWonder Demi-Permanent Hair Color

Aqua (Water), Glycol Cetearate, Ethanolamine, Propylene Glycol, Cocamide Mea, Cetyl Alcohol, Cocamidopropyl Betaine, Cetearyl Alcohol, Ceteareth-25, 1-Hydroxyethyl 4,5-Diamino Pyrazole Sulfate, Hydrolyzed Keratin, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Butylene Glycol, Ascorbic Acid, Cellulose, Ceteth-2, Disodium Edta, Glycerin, Hydroxyacetophenone, 1,2-Hexanediol, Sodium Hydrosulfite, Sodium Sulfite, Sodium Chloride, Xanthan Gum, Toluene-2,5-Diamine Sulfate, 5-Amino-6-Chloro-O-Cresol, 1-Naphthol, 2,6-Dihydroxyethylaminotoluene, P-Aminophenol.

ColorWonder Color Activator

Aqua (Water), Cetearyl Alcohol, Hydrogen Peroxide, Glycerin, Ceteareth-20, Oleth-4 Phosphate, Paraffinum Liquidum (Mineral Oil), Dimethicone, Etidronic Acid, Oxyquinoline Sulfate, Phosphoric Acid, Oleyl Phosphate, Disodium EDTA

Cleansing Wipe

Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal

Colorsolve Daily Moisture Shampoo

Aqua (Water), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycol Distearate, Picea Mariana (Black Spruce) Bark Extract, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Peg-120 Methyl Glucose Dioleate, Coconut Acid, Glycerin, Polyquaternium-10, Sodium Benzoate, Citric Acid, Sodium Isethionate, Butylene Glycol, Trimethylsiloxyamodimethicone, C11-15 Pareth-7, C12-16 Pareth-9, Trideceth-12, Sodium Chloride, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Linalool, Limonene

Colorsolve Daily Moisture Conditioner

Aqua (Water), Cetearyl Alcohol, Behentrimonium Chloride, Picea Mariana (Black Spruce) Bark Extract, Argania Spinosa (Argan) Kernel Oil, Panax Ginseng Root Extract, Keratin, Hydrolyzed Keratin, Helianthus Annuus (Sunflower) Seed Extract, Panthenol, Amodimethicone, Stearalkonium Chloride, Cetrimonium Chloride, Butylene Glycol, Hydroxyethylcellulose, Polyquaternium-7, Isopropyl Alcohol, Stearyl Alcohol, Guar Hydroxypropyltrimonium Chloride, Trideceth-12, Glycerin, Citric Acid, Sodium Benzoate, Sodium Hyaluronate, Disodium Phosphate, Polysorbate 60, Sodium Phosphate, Ethylhexylglycerin, Phenoxyethanol, Fragrance/Parfum, Limonene, Linalool

Reviews

Dark plum demi-permanent hair color best for adding deep violet red tones to brunette or red hair. Washes out gradually and lasts up to 25 washes. Does not cover grays.

109

Nicole B

Location: Lehi, UT

Jun 25, 2024

Age range: 30 to 40

So fun!

I changed my hair color to plum and love the results! I love how much attention I get now. It just helps me show others how much fun I'm having.

great hair dye

The kit is very well put together and easy to use. I've had barely any color bleed at all after the first wash, and it smells MUCH nicer than some of the other fantasy color dyes I've tried! My only critique is that the instructions didn't say what to do with the leftover dye, or how to apply it to hair that's too short to do the steps as described.

Beautiful depth on brown hair

I already had peekaboo purple streaks but wanted to see how an all-over purple would look. What was GREAT – The provided kit had everything I needed, including ratios for a patch test and a handy little wipe for stray smudges of color so I didn’t look suspiciously bruised. The process itself was nice & easy, even for a hair-dying novice like me. My hair is fairly short, so even after saturating my hair there was plenty left over in the bottle and I didn’t worry about running out. The results are GORGEOUS and so far it seems to be washing out evenly with only minor transfer to the pillowcase! I love the richness & depth it added to my hair, even in indoor lighting. What wasn’t optimal-The smell, unfortunately. There was an acrid odor to the dye, and to my hair whenever it gets wet, which is fading with each wash. My hair felt more brittle the first 2 days after dying. I know it’s a semi-permanent dye, but I’d love to see a little bit more longevity with the color. As someone who has to wash their hair more frequently, I don’t really relish the prospect of more frequent dye days, vs my previous routine of doing a once-weekly wash with a color-depositing shampoo for my peekaboo streaks. Would I recommend? YES! Pics: Pre-dye, 2 washes after dye, and 5 washes after dye

This what I was looking for!

New to coloring, no grays [yet]..! This is that all over color you are looking for, ladies and I have a LOT of hair. I didn't need the hair mask, so saving that for later. The color is shiny and absolutely beautiful. *chefs kiss*

Verified reviewer

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Viki H

Location: PLYMOUTH MEETING, PA

Sep 16, 2024

Age range: 41 to 50

Hair type: Wavy

Amount of gray: Some gray

Best purple(ish) semiperm haircolor Ive tried

This covered my grey strands, which neither Arctic fox nor overtone is able to to. It made my hair super soft, too. It was my first time trying it and I didn't have a lot of expectations, and I was blown away!

Verified reviewer

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Plum and Then Some - 4VR

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