Key Ingredients:
Keratin strengthens and fortifies hair to help prevent breakage
Argan Oil nourishes and restores shine from root to tip
Ginseng Root Extract improves strand strength and helps alleviate split ends
What We Leave Out (Smart 8-Free Formula):
Our formula does not contain ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide - ingredients commonly linked to scalp irritation, allergic reactions, or harsh odor in traditional hair color.
Root Perfection Hair Color Cream
Aqua (Water), Cetyl Alcohol, Ethanolamine, Cetearyl Alcohol, Propylene Glycol, Ceteareth-25, Cocamide Mea, Oleyl Alcohol, Toluene-2,5-Diamine Sulfate, Ceteth-2, Cocamidopropyl Betaine, 2-Amino-3-Hydroxypyridine, Panax Ginseng Root Extract, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Ascorbic Acid, Butylene Glycol, Dimethicone, Disodium Edta, Sodium Chloride, Sodium Hydrosulfite, Sodium Sulfite, Xanthan Gum, P-Aminophenol, 4-Chlororesorcinol, 1-Naphthol
Root Perfection Color Activator
Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Glycerin, Squalane, PEG-40 Hydrogenated Castor Oil, Ceteareth-20, Phosphoric Acid, Dimethicone, Disodium EDTA, Etidronic Acid, Oxyquinoline Sulfate
Cleansing Wipe
Water/Aqua/Eau, Isopropyl Alcohol, Glycerin, Polysorbate 20, Phenoxyethanol, Disodium Cocoyl Glutamate, Tetrasodium Glutamate Diacetate, Ethylhexylglycerin, Sodium Cocoyl Glutamate, Sodium Lauroyl Glutamate, Fragrance/Parfum, Benzyl Benzoate, Linalool, Eugenol, Hexyl Cinnamal
Pura Color Therapy Hair Mask
Aqua (Water), Cetearyl Alcohol, Propylene Glycol, Cetrimonium Chloride, Amodimethicone, Caprylic/Capric Triglyceride, Argania Spinosa (Argan) Kernel Oil, Hydrolyzed Keratin, Panax Ginseng Root Extract, Panthenol, Butylene Glycol, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Trideceth-12, Sodium Benzoate, Ethylhexyl Methoxycinnamate, Phenoxyethanol, Parfum (Fragrance), Potassium Sorbate