If you have light-to-medium blonde hair or bleached highlights, use CREMA to neutralize yellow tones and maintain a clean, fresh look.
If you have natural gray or white hair, use CREMA to neutralize yellow tones for a silvery color that complements cool skin tones (for warm skin tones, use PROSECCO).
This cool violet beige semi-permanent shade counteracts yellow tones for clean, fresh hair color with incredible shine. Get the look and feel of a salon day—every single day.3.26227$29.95{{selectedProduct.name}}
{{selectedProduct.desc.short}}
{{selectedProduct.extended_info.shortName || selectedProduct.name}}
This product is currently out of stock
Notify me when it's available
Your email has been added to the waitlist
This product is currently available for pre-order. Shipments start {{selectedProduct.preorder_promise_date | date}}.
pre-order now {{selectedProduct.price | currency}}{{selectedProduct.name}}
You're subscribed to this product.
{{selectedProduct.price | currency}}
{{selectedProduct.sub_price | currency}}
This product is currently out of stock
Notify me when it's available
Your email has been added to the waitlist
This product is currently available for pre-order. Shipments start {{selectedProduct.preorder_promise_date | date}}.
pre-order now{{selectedProduct.productTypeFields.guaranteeText}}
Why become a member?
Just One Box
Membership
{{selectedProduct.likeAProText}}
Like a Pro
$
{{colorProProduct.price}}
Save
On Recommended Products
{{product.productTypeName}}
{{product.name}}
{{product.desc}}
{{product.price | currency}} - {{product.price - product.validOffer.productDiscount | currency}}
{{addedProducts[product.id] ? ' Added' : 'Add to Bag'}}
Online
Offline
Questions about color?
Ask our Licensed Colorists
Monday through Friday: 6am to 6pm PT
Weekends & Holidays: 8am to 5pm PT