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Ingredients with Integrity
We believe in beautiful results — with no compromises. Especially, when it comes to ingredients you can feel good about. That's why everything we make is enriched with argan oil, keratin, and ginseng and 100% free from: ammonia, resorcinol, parabens, phthalates, PPD, and gluten.
See full ingredient list ▼Hide full ingredient list ▲Learn more about our ingredient philosophy
Join us against animal cruelty. Learn more about our cruelty-free Leaping Bunny certification.
Expertise, Included
Doing it yourself doesn't mean you're on your own. We have a whole team of expert colorists waiting to answer your questions along the way. Just ask! They know all the secrets.
We Want you to love your hair. If you don't—a professional colorist will help you find a color that you do love, and send it to you, on us. And if you're still not happy? We'll refund your money on your first box, 100%
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