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Madison Reed Chooses New England to Launch All-New Retail Concept

Beauty Disruptor to open its first-ever Mini Bar in The Current at Boston’s Seaport on November 13

Nov 13, 2020
SAN FRANCISCO – November 12, 2020 – As part of its exponential growth since COVID-19, beauty disruptor and innovative hair color line, Madison Reed, is putting down roots in Boston with its first free-standing retail store and an all-new concept for the brand — The Madison Reed Mini Bar. The Mini Bar opens tomorrow, Friday, November 13, 2020, and is part of Boston Seaport’s now iconic retail incubator, The Current. www.madison-reed.com; www.bostonseaport.xyz/the-current

With its new store, Bostonians will be able to get “carry-out color”— day-of, no waiting. It was a logical next step for a company that has been focused on delivering better-for-you, gorgeous salon-quality hair color since its online founding six years ago. In addition to the full lineup of Madison Reed’s salon-quality hair color and treatment products, the new location will have professional colorists at the ready to provide free color matching consultations. All Madison Reed products are formulated in Italy to meet not only stringent E.U. safety standards but also to meet the brand’s own Smart 8 standard--- products that are free from harsh ingredients of ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide commonly found in hair color.

To celebrate the opening, Madison Reed will be giving away a free Madison Reed X Aquis Quick Drying Towel ($20 value) with any $20 purchase. The Madison Reed Mini Bar will neighbor six other entrepreneurial companies through the fall and holiday season at The Current – Organic Bath Co., Injeanius, Cupcake Mojo, Velocio, Harvey Traveler, and Uwila Warrior.

Madison Reed’s Boston launch comes during a period of high growth for the brand. Since March 2020, Madison Reed has seen a 12x increase in new customers. Following shelter-in-place, the brand began reopening its existing Hair Color Bars and added more than a dozen new locations in metro Atlanta, the Washington, D.C. area, Boca Raton, FL, Boulder, CO and King of Prussia, PA with more to come.

“We couldn’t be more thrilled to be opening in Boston,” said Amy Errett, CEO and founder of Madison Reed. “The Current is buzzy and fun, and we think it captures the spirit of the Madison Reed Mini Bar idea-- ‘Madison Reed to go.’ We’re committed to meeting our customers where they are.”

The Mini Bar name is an intentional wink to the company’s hugely successful Hair Color Bars. “It’s a little bit of joy,” said Errett. “If we can do that right now and help get our customers that extra boost of confidence that comes with knowing their hair – at least – is under control, then we’ll have done our jobs.”

Madison Reed expects to open a full-service Hair Color Bar in the Boston area next year; details will be announced in early 2021.

The Madison Reed Mini Bar at The Current opens with Covid protocols in place to ensure customer and employee safety. Masks and social distancing will be required. Its hours of operation are Tuesday – Saturday: 11am-7pm and Sunday 12pm-5pm; 85 Northern Ave Unit G, at The Current.

About Madison Reed
Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup has created a luxurious hair-color formula free of the eight harsh ingredients typically used by other brands. For those who prefer to color their hair at home, Madison Reed uses proprietary color-matching technology and a team of professional, on-call colorists to help women choose the perfect shade of hair color, which is delivered to their door. For those who prefer to have Madison Reed color applied with the help of a professional, Madison Reed Hair Color Bars are open in New York City, San Francisco Bay Area, Texas, the Atlanta area, the Washington, D.C. metro area, Boca Raton, FL and King of Prussia, PA, with more coming soon. Products can be found online at www.madison-reed.com and www.ulta.com, or in-store at Ulta Beauty and Madison Reed Hair Color Bars.

About Boston Seaport
Culture, industry and community converge making Boston's Seaport district a dynamic and vibrant area that has quickly emerged as one of the most exciting neighborhoods and destinations in the country. Seaport is currently Boston's single largest development project. WS Development is transforming 23 acres of waterfront land with a carefully selected mix of residential, hotel, office, retail, entertainment, civic and cultural uses, and public open space across the district. Combining the best of historic and modern-day Boston, Seaport is positioned to become the destination for fashion, culture, arts, dining and entertainment, and technology and life sciences, expanding Boston's position as one of the top cities in the world. For more information visit www.bostonseaport.xyz, follow Boston Seaport on Facebook, and @SeaportBos on Instagram and Twitter.
About WS Development
Massachusetts-based WS Development is a mixed-use developer with a singular mission: creating places people want to be. With an approach that values art, science, innovation and, above all else, people, WS strives to engage each community it serves with best-in-class installations and activations. Established in 1990, WS is a vertically-integrated company that conceptualizes, owns, operates and leases more than 100 properties that range from cutting-edge urban spaces to lifestyle and community centers. With over 20 million square feet of existing space and an additional five million square feet under development, it is one of the largest privately-owned development firms in the country. For more information, visit www.wsdevelopment.com, call 617.232.8900 or follow WS Development on LinkedIn.