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Madison Reed Opens Three New Colors Bars in the Washington, D.C., Area

New locations are the latest in the company’s nationwide roll-out; debut with unique membership plan


Sep 9, 2020
SAN FRANCISCO (July 11, 2020) –Today is opening day for three all-new Madison Reed Color Bars in the Washington, D.C. area, bringing to four the number of locations operated by the prestige hair color brand Madison Reed after its successful inside the beltway debut at Bethesda Row in December.

The three new Colors Bars are at Reston Town Center in Reston, Mosaic District in Fairfax, and Congressional Plaza in Rockville. All three will open for roots and gloss services with Covid-19 safety precautions in place. The Bethesda location was the first East Coast location outside of Manhattan for Madison Reed’s unique Color Bar concept. Bethesda reopened on June 23 for services.

“After everything that has happened in the world, to be able to have these openings to serve our clients now seems even more special--we’re thrilled with our new homes, ” said Amy Errett, founder, and CEO of Madison Reed. “We’re all about gorgeous hair but as we open, the safety of our clients and our customers is our #1 priority---so expect masks, social distancing, sensible scheduling and strict safety protocols---and gorgeous hair.”

The openings come amidst a period of high growth for the brand. During the peak of the pandemic, Madison Reed saw its new customers increase dramatically to 12X pre-COVID-19 levels, even as its Color Bars closed.

“We are humbled that so many people turned to us, ” Errett said. “Now we can give them the option of getting their hair colored by a professional colorist as well using the same 8-Free formula.”

Madison Reed’s hair color is formulated in Italy to meet strict EU safety standards and the company’s own “8 free” standard. The products are odor-free and free of eight harsh ingredients typically found in hair color -- PPD, ammonia, parabens, resorcinol, phthalates, gluten, SLS, and titanium dioxide. The colors also are full of argan oil, keratin, ginseng root extract, mongongo, and other oils for added shine and softness.

The Madison Reed Color Bar concept is designed to deliver stunning salon-quality hair color, that is both affordable and convenient for time-pressed women, with ingredients they can feel good about:
For only $60 – a fraction of the cost of a typical salon visit – clients can get permanent color applied by a certified, licensed colorist.
And unique in the industry, Madison Reed offers a Color Bar membership plan. With the plan, clients get unlimited roots services for just $60 a month. In addition, membership comes with additional perks:
Free gift with signup.
Free blowout twice a year; and free gloss service 3X a year.
20 percent discount off other Color Bar services (can be used with or without a roots service scheduled).
10 percent off all retail products purchased in Color Bars and online.
The memberships can be canceled at any time and used at any Color Bar.

The Unlimited Roots Membership idea was piloted at the company’s Bethesda location. With an overwhelmingly positive response, the company decided to roll out the program nationally.

At Color Bars, the typical salon secrecy surrounding how color is mixed is gone: Clients can buy the exact color formula and products that were just used on their hair. The Color Bar’s professional staff will also teach clients how to color their hair at home – which is more important now with more women than ever finding themselves coloring their hair at home.

Just as it is now revolutionizing the salon business, Madison Reed began by disrupting at-home hair color, typically sold in boxes at drugstores:
Since the company’s launch in 2014, hundreds of thousands of women have been able to experience the gorgeous salon-quality color of Madison Reed with its multidimensional results, shipped directly to their door.
Madison Reed uses technology – including a proprietary algorithm that extracts data from 10 million "hair profiles," as well as an augmented reality (AR) tool – to help women find their perfect shade of hair color.
The brand also provides a team of professional colorists on call 7 days a week to provide application and color matching expertise.

Commitment to COVID Safety Protocols
All Madison Reed Color Bars are taking precautions to help limit the spread of COVID-19, which include:
Colorists and clients are required to wear a mask
Color Bars will observe strict social distancing, with clients spaced every other chair. Each chair is sanitized between clients
All common areas are cleaned regularly throughout the day and by a professional cleaning service every night
The ventilation system in the Color Bar is hospital-grade to help filter out small air particles as well as to deactivate airborne bacteria, allergens, and viruses.
All colorists wear masks, gloves, aprons, and are temperature checked before their shift.

During the initial opening period, while social distancing guidelines remain in place, the new Color Bar locations and Bethesda will operate with limited hours from 10 a.m. - 6 p.m. Tuesday through Saturday:

Madison Reed Color Bar, Congressional Plaza, 1607 Rockville Pike, Rockville, MD
Madison Reed Color Bar, Reston Town Center, 11900 Market St., Reston, VA
Madison Reed Color Bar, Mosaic District, 2921 District Ave., #130, Fairfax, VA
Madison Reed Color Bar, Bethesda Row, 7254 Woodmont Ave., #49, Bethesda, MD


For more information, visit www.madison-reed.com/colorbar.

About Madison Reed
Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup has created a luxurious hair-color formula free of the eight harsh ingredients typically used by other brands. For those who prefer to color their hair at home, Madison Reed uses proprietary color-matching technology and a team of professional, on-call colorists to help women choose the perfect shade of hair color, which is delivered to their door. For those who prefer to have Madison Reed color applied with the help of a professional, Madison Reed Color Bars are open in New York City, San Francisco Bay Area, Texas, the Atlanta area, and the Washington, D.C. metro area with more coming soon. Products can be found online at www.madison-reed.com and www.ulta.com, or in-store at Ulta Beauty and Madison Reed Color Bars.
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