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Madison Reed Announces Expansion into 1,200 Ulta Beauty Stores

From Hair Color to Highlighting Kits, Madison Reed’s Salon-Quality Formulas Will Be Available on Store Shelves Nationwide

Apr 23, 2019
SAN FRANCISCO – April 23, 2019 – Madison Reed, a prestige brand challenging the hair color industry, today announced a national expansion into more than 1,200 Ulta Beauty stores.

Ulta Beauty will carry the full array of Madison Reed’s product offering for maintaining salon-quality hair color at home. These in-store products will include:
– Radiant Hair Color Kits
– Color Reviving Gloss
– Root Touch Up Powder
– Color Protecting Shampoo and Conditioner
– Prime for Perfection

Additionally, Madison Reed’s “Light Works Balayage Highlighting Kit” – which won an Allure Best of Beauty Breakthrough Award – will be available for purchase in nearly all Ulta Beauty stores. Light Works originally launched in 100 Ulta Beauty stores in 2018.

Madison Reed products have been available at select Ulta Beauty stores and online at Ulta.com since 2017. After two years of successful collaboration, Madison Reed recently announced an exclusive partnership with Ulta Beauty, both online and in stores.

“Ulta Beauty’s commitment to hair color and hair care has been unwavering, and they are the undisputed market leader in hair as a result,” said Amy Errett, CEO and founder of Madison Reed. “We have a significant partnership with Ulta Beauty, and we are very proud of that. Our expansion into Ulta Beauty stores nationwide reflects the mutual admiration our companies have and the strong performance of Madison Reed products to date.”

One of the hallmarks of the Madison Reed-Ulta partnership is “Madi,” a chatbot that uses computer vision to give color recommendations. To assist Ulta customers as they shop in store and ponder – “Which color should I choose?” – guests can text a selfie to 34757 and then Madi will ask a few quick questions and recommend the perfect Madison Reed Radiant Hair Color Kit shade.

To see which Madison Reed products are available on Ulta.com, visit www.ulta.com/brand/madison-reed.

About Madison Reed:
Madison Reed is a beauty company revolutionizing the way women color their hair. The fast-growing startup has created a luxurious, prestige, hair color formula made with ingredients you can feel good about. For those who prefer to color their hair at home, Madison Reed uses proprietary color-matching technology and a team of professional, on-call colorists to help women choose the perfect shade of hair color, which is delivered to their door on schedule. For women who prefer to have Madison Reed color applied with the help of a professional, Madison Reed Color Bars are open in six locations in New York City and San Francisco with more coming soon. Products can be found online at www.madison-reed.com and www.ulta.com, or in store at Ulta Beauty and Madison Reed Color Bars.

Meghan Donovan