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Demystify Hair Coloring with Full-Service Consultation, Demonstration, Application Assistance and Blowout from a Licensed Stylist in the Comfort of Your Own Home

Aug 21, 2014
SAN FRANCISCO – August 21, 2014 – Madison Reed, the company delivering a luxurious salon hair color experience straight to your doorstep, today announced the launch of its Color To You program in the San Francisco and greater Bay Area. Eliminating the need to sacrifice quality for convenience, Color To You was designed to bring the salon experience directly to you, while removing the uncertainty some women feel about coloring their hair at home. The new service provides customers with a comprehensive experience including consultation, demonstration, color application and a blowout from a licensed colorist – all from the comfort of your own home, office or hotel.

The hair color industry, prime for disruption, rings in at $10 billion annually and has not been innovated in decades. Further, 90 million American women color their hair and nearly half of them do it at home. Color To You completely reinvents the way women color their hair by removing the tedious routine and expense associated with visiting a salon, instead replacing it with a personal, convenient and affordable process that leverages salon quality grade hair care products that are free of ammonia, PPD and resorcinol.

“When we created Madison Reed, we stood in 50 women’s bathrooms and watched them self-color their hair, noting the pain points in the application process and brainstorming how we can fix them,” said Amy Errett, CEO and Co-Founder of Madison Reed. “Today, we’re introducing Color To You to help women master hair coloring with an expert on-hand to guide them through the process. Our user-friendly product design coupled with in-home expert tutorials and professional grade hair color that is better for you, brings the salon experience home and will make coloring easier and more accessible than ever.”

Integral to the Color To You program are Madison Reed’s “Coloristas,” composed of a network of licensed color expert stylists dedicated to providing the best quality professional hair coloring service. When you book a Color To You appointment, a Colorista will come to your home, office or hotel to assist with the entire process of coloring your hair – from selecting your perfect shade to assisting with product application, and finishing the look with a blowout – all for $99.00. From there, a Madison Reed Color Kit can be delivered to your door as often as you’d like to complete the process on your own ($25), or you can set up an appointment to have your Colorista come back next time you need a consultation, demonstration or color refresh.

Madison Reed is revitalizing the hair color industry with its salon quality hair coloring formulas, immediate, personalized hair assessment, and at-home delivery via the company’s ecommerce site and mobile application. Customers can find their perfect hair color in a variety of ways – home consultation from a Color To You Colorista, robust mobile app, live web chat, digital photo consultation or a phone call with a trained licensed colorist. Color To You provides customers with as much assistance and demonstration as necessary to feel comfortable and confident coloring their hair at home.

The Color To You program is currently available exclusively in the greater San Francisco Bay Area, with plans to expand to additional U.S. cities throughout 2014.

About Madison Reed
Madison Reed, the next revolution in hair color, was born in 2013 out of the need to break free from the tedious routine and expense of going to the salon for professional grade hair color. The company is developing entirely new ways of obtaining the perfect hair color – from selecting the ideal shade to delivering it straight to clients’ door complete with application instructions to get the best results. Its new Color To You program brings a comprehensive salon experience to customers’ doorsteps with at-home consultation, application and blowout. Clients can choose from an online color advisor, mobile app, live web chat, digital photo consultation or speak to a trained colorist on the phone about the 27 nutrient-rich shades that are free of both ammonia and resorcinol.

Madison Reed is the only at-home hair color that's used by professional colorists in high-end salons, with company advisors including famed stylists Sally Hershberger and Alex Chases. Headquartered in San Francisco, the company is backed by top-tier venture capital firms True Ventures, Norwest Ventures, and Maveron, co-founded by Starbucks CEO Howard Schultz. For more information, visit www.Madison-Reed.com.

For additional information, visit www.Madison-Reed.com or call 888.550.9586.

SutherlandGold Group
Ashley Thompson